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Internet Marketing Firm, fishbat, Discusses How Brands Can Use Social Media Listening Tools to Increase Facebook Fans

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Internet Marketing Firm, fishbat, Discusses How Brands Can Use Social Media Listening Tools to Increase Facebook Fans

PR Newswire

NEW YORK, Aug. 1, 2018 /PRNewswire-iReach/ -- As part of their commitment to helping businesses refine their approach to online advertising, internet marketing firm fishbat chimes in with tips on how to use social media listening tools to increase Facebook fans.

When a brand or company reaches a certain level of recognition, chances are that people will be talking about them online. Social networks like Facebook, Twitter, and Instagram are powerful tools for users to connect with one another, and they also serve as a way for users to interact with and give their opinions on businesses.

By using social media listening tools, companies can stay clued in to ongoing discussion around their brand, address any complaints, and use these insights to increase their Facebook fans.

Carefully Respond to Criticism. On occasion, users will post about their displeasure or dissatisfaction with a business or organization without mentioning their company handle or social page. Through social media listening tools, a business can recognize when consumers are displeased and take action to remedy the situation. While the most important part of any business is the product or service they offer, quality customer service goes a long way both toward retaining current customers and improving the company's reputation in the eyes of the community at large. Address public customer complaints carefully so that people know that their concerns are heard, and it's likely that Facebook fans will think more highly of the brand.

Engage with Loyal Customers. Just as it's important to address any public criticism, showing support for loyal fans with a personalized tweet - or maybe even discounted products - is a way that a company can demonstrate that they appreciate their followers. While marketing is a large part of growing a Facebook following, chasing after positive PR is another way to get a company into the limelight and boost the number of social media fans. Social media listening tools allows a company to zero in on these opportunities and use them to their advantage while rewarding valued customers.

Research Demographics. While getting a picture of who is talking about a business is a good way to address individual concerns, it's also a prime opportunity to get a sense of the company's average customer. Understanding common complaints as well as the demographics of people who are making them can go a long way toward shaping future marketing campaigns. People who are talking about a product are the ones who have strong opinions about it - for better or for worse - and catering to fans and addressing valid criticism can bump up Facebook fan numbers while moving the company in a positive direction.

ABOUT FISHBAT

fishbat internet marketing company is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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