Market Overview

Knorr Partners with Fooji to Bring Free "Farm Fresh One Skillet Meals" to New Yorkers' Doors During National Farmers Market Week in August

Share:

Knorr Partners with Fooji to Bring Free "Farm Fresh One Skillet Meals" to New Yorkers' Doors During National Farmers Market Week in August

The brand will dispatch a custom fleet of mobile farmers market delivery bikes with locally grown produce to Manhattan for the limited-time offer

PR Newswire

ENGLEWOOD CLIFFS, N.J., Aug. 1, 2018 /PRNewswire/ -- Knorr® announced today the launch of its first-ever, free meal starter home deliveries, available exclusively for National Farmers Market Week (August 5 – 9, 2018) in Manhattan, NY. During this limited time offer, through a partnership with experiential technology platform Fooji, fans can simply Tweet using a custom hashtag and emoji to summon a mobile farmers market to their doors.

Knorr® Farm Fresh One Skillet Meals for National Farmers Market Week

With each free delivery, people can choose between two varieties of the brand's delicious new meal starters –Knorr® One Skillet Meals Lemon Chicken with Barley or Rustic Italian White Bean with Farro – and receive the recommended protein and fresh, locally grown New York produce to create the perfect summer dinner.

"At Knorr, we're encouraging people to discover new flavors and cooking skills through simple home cooking and the seasonal produce available at their local farmers markets," said Brian Critz, Knorr Marketing Director at Unilever, North America. "We're excited for people to try Knorr® One Skillet Meals, which pair organic ancient grains, like farro and barley, with the best of the season's local vegetables like zucchini, cherry tomatoes and carrots.

Here's how New Yorkers can order their free Farm Fresh One Skillet Meals, in three simple steps:

  1. From August 5 – 9, Tweet #KnorrToMyDoor + [carrot emoji] to @Knorr, and you'll receive a link to sign up for your free delivery.*
  2. Enter your info and select your choice of Knorr® One Skillet Meals: Lemon Chicken with Barley or Rustic Italian White Bean with Farro (vegetarian).
  3. Place your order, and a mobile Farmers Market will come straight to your door to drop off the suggested protein and locally grown produce needed to make your farm fresh One Skillet Meals.

To continue the celebration, on Wednesday, August 8, 2018, Knorr will be hosting a pop-up farm stand at The New York Botanical Garden (NYBG) Farmers Market with chef demonstrations, tastings and giveaways. The Market, part of Wellness Wednesdays at NYBG, is located in the Bronx, NY near the Mosholu entrance of the of the Botanical Garden, easily accessed via MetroNorth.

Knorr® One Skillet Meals contain no artificial flavors, colors and preservatives, and can be prepared using just one skillet with a total cook time of about 30 minutes. The six, chef-created varieties are available nationwide at mass retailers and supermarkets for a suggested retail price of $2.99.

*Deliveries run in Manhattan only and are limited to one order per person per day, while supplies last.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.

Unilever's Sustainable Living Plan underpins the company's strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company's sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016.

For more information on Unilever U.S., its brands visit and the USLP visit: www.unileverusa.com

Contact:
Mallory Zuckerman, Edible 
Mallory.Zuckerman@edible-inc.com
202-300-2908

Knorr® Farm Fresh One Skillet Meals for National Farmers Market Week

Knorr® Farm Fresh One Skillet Meals for National Farmers Market Week

Knorr® Farm Fresh One Skillet Meals for National Farmers Market Week

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/knorr-partners-with-fooji-to-bring-free-farm-fresh-one-skillet-meals-to-new-yorkers-doors-during-national-farmers-market-week-in-august-300689834.html

SOURCE Unilever United States, Inc.

View Comments and Join the Discussion!