Market Overview Celebrates Anniversary

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Continues to be a key resource for business customers

PR Newswire

TOPEKA, Kan., Aug. 1, 2018 /PRNewswire/ -- Exactly one year ago today, safeTstep, the business-to-business division of Payless ShoeSource, launched its stand-alone website, The site has been a key resource for customers seeking safety footwear, providing the necessary resources to aid in their buying decisions.

"At some point in the customer journey, whether in the early stages or nearing a buying decision, a customer will visit your website," said Jason Hannah, head of marketing for safeTstep. "A good website should answer whatever questions the customer has at that moment, and does just that." offers easily-accessible content related to preventing slips and falls, a full product catalog, cost considerations, and more. Visitors can also navigate to the B2B eCommerce site as well as to for individual purchases.

Matt Lemke, director of safeTstep, adds, "We want to help customers come to a buying decision by providing the tools and answers they need, and has proven to be an invaluable resource for all of our customers." has helped initiate nearly 100 new business relationships since its launch.  

About safeTstep
Reduce workplace slips with safeTstep™ by Payless ShoeSource, the leading business-to-business provider of slip-resistant footwear preferred by employers in the food service, industrial, healthcare and hospitality industries. Available at any Payless ShoeSource retail store or online at, the safeTstep brand has been providing slip-resistant footwear for more than 15 years. For more information, please visit or connect with us on LinkedIn or Facebook.

About Payless
Payless ShoeSource is the largest specialty footwear retailer in the Western Hemisphere, offering a vast array of style, brand and size selections at affordable prices for every member of the family. Founded in Topeka, Kansas, in 1956, today Payless serves millions of customers through our extensive global network of over 3,500 stores and an increasing eCommerce presence. We employ nearly 18,000 associates in over 40 countries worldwide and are committed to providing an inclusive work culture for all members of the Payless team.  While our footprint has expanded over the past six decades, the Payless mission of providing high-quality, accessible style and excellent customer service remains unchanged. To learn more, visit and connect with us on Twitter, Facebook, and LinkedIn.

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Jason Hannah 

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SOURCE safeTstep by Payless ShoeSource

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