Market Overview

Physicians Formula Creates A Coalition Of Leading Physicians Focused On Skin Health


Physicians Formula Creates A Coalition Of Leading Physicians Focused On Skin Health

Introducing the Physicians Coalition

PR Newswire

CITY OF INDUSTRY, Calif., Aug. 1, 2018 /PRNewswire/ -- When it comes to hypoallergenic and sensitive beauty formulas, Physicians Formula has been an innovative leader for over 80 years. Founded in 1937 by a California-based allergist, Dr. Frank Crandall, Physicians Formula was the first to develop a hypoallergenic lipstick followed by nearly a century of continued first-to-market healthy beauty products.

Those trustworthy formulas, in combination with exotic ingredients and a trend-focused product assortment, are what consumers look to from the brand. Now, that leadership in healthy makeup is what has inspired the brand to form the Physicians Coalition, a trio of top California-based doctors who specialize in various skin-health related practices. Comprised of an allergist, a dermatologist, and a plastic surgeon, the Coalition will work closely with the brand to share advancements in cosmetic technologies, news about the latest ingredients, and feedback from their practices that can be woven into product innovations and insight.

"We were founded by a physician and want to stay true to our roots by continuing to innovate with doctor-curated, safe-for-sensitive-skin formulas. We are committed to keeping our promise to maintain our consumers' trust by delivering the healthiest and most efficacious beauty innovations – vetted, crafted, tested, and validated by top physicians in skin health," said Alice Chen, VP of Marketing for Physicians Formula. "We are thrilled to introduce our Physicians Coalition, an altruistic trio of distinguished physicians who are passionate about public health. We will work closely with them on product development, R&D, and consumer and media relations."

The Coalition includes:

The AllergistDr. LanAnh Do, M.D.

Board-certified in Allergy and Immunology, Internal Medicine and Pediatrics and specializing in the treatment of asthma, allergies and immune disorders for adults and children, Dr. LanAnh Do graduated from UCLA and obtained a medical degree with honors from the UCLA David Geffen School of Medicine. Having served as Chief Resident at the Combined Internal Medicine and Pediatric program at Cedars Sinai Medical Center in Los Angeles, Dr. Do then went on to practice primary care and became board-certified in both Internal Medicine and Pediatrics. While practicing in the field, Dr. Do was compelled to pursue her passion and specialty – the field of Allergy. She completed her fellowship training in Allergy and Immunology at Harbor-UCLA and UCLA Medical Center. Dr. Do's passion stems from having personally struggled with skin sensitivity, contact dermatitis and genetic melasma for years and her firsthand need for gentle, hypoallergenic products that would not further irritate her already reactive skin.

The DermatologistDr. Rachael Cayce, M.D.

Dr. Rachael Cayce is a board-certified Dermatologist specializing in the treatment of complex medical and cosmetic dermatological issues. She is also a Fellow of the American Society of Dermatology. Earning her medical degree from the University of Texas (UT) Southwestern Medical School, where she graduated at the top of her class, Dr. Cayce was selected for the prestigious Doris Duke Clinical Research Fellowship focused on advanced Medical Dermatology. She completed her internship and residency at UT Southwestern and during her residency was selected to serve as Chief Resident. Dr. Cayce has been published in several journals and has presented at national and international dermatology conferences.

The Plastic Surgeon –  Dr. Sarmela Sunder, M.D.

Dr. Sarmela Sunder is a double board-certified Head & Neck Surgeon and Facial Plastic and Reconstructive Surgeon. Specializing in the head and neck, Dr. Sunder combines her extensive training with an innate sense of aesthetics to ensure an individualized approach and the best outcomes for her patients. Dr. Sunder began her training at the Johns Hopkins University, where she received dual degrees in Public Health and Anthropology, graduating Phi Beta Kappa and with honors. She then continued her medical education at Cornell Medical College, followed by a residency program at Stanford University where she completed her internship in General Surgery and residency in Otolaryngology-Head & Neck Surgery. Dr. Sunder was then accepted to a prestigious fellowship accredited by the American Board of Facial Plastic and Reconstructive Surgery.

About Physicians Formula:
Physicians Formula was created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150+ known skin irritants. Since then, Physicians Formula has maintained a commitment to product purity and quality – today, allergists, dermatologists, ophthalmologists, and plastic surgeons recommend the products which are also known for owning an impressive list of first-ever category-changing innovations. The brand is available in over 32 countries.

In 2012, Physicians Formula became a part of the Markwins® Beauty Brand, a global leader in color cosmetics, cosmetic accessories, and beauty collections.

The Physicians Coalition will be available for press interviews pertaining to the brand and skin issues associated with their respective disciplines. For additional information or to arrange an interview with one of the doctors, call blue sky communications at 212-995-1777 or email

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