Market Overview

New Balance Partners with Sport Chek to Help Kids Reach Their Potential


New Balance Partners with Sport Chek to Help Kids Reach Their Potential

Canada NewsWire

New Balance Canada will donate $2.00 to Jumpstart for every pair of kids' shoes sold in August-September

TORONTO, Aug. 1, 2018 /CNW/ - New Balance Canada is excited to announce their back-to-school campaign with Sport Chek with proceeds going to support their Jumpstart Charities.

With every pair of New Balance kid's shoes purchased from August 1 until September 30, New Balance Canada will donate $2.00 towards the sporting goods retailer's official charity that helps kids overcome financial and accessibility barriers to sport and recreation.

"We're very excited to launch this campaign with Sport Chek," states Jon Purdy, Sr. Marketing Manager of New Balance Canada. "New Balance strongly believes that no child should be denied the experience of a being part of a team, partnering with Sport Chek and Jumpstart is an incredible opportunity for our brand."

"At Sport Chek, we truly believe whether it's the chance to try a new sport or to continue with a favourite one, no kid should be left out," said Jeffrey Perrotte, Associate Vice President, Footwear Purchasing, FGL Sports. "We're looking forward to providing those opportunities to many kids across Canada through this program with New Balance and Jumpstart."

The campaign, which launches August 1st, will be supported online with a full paid digital and social campaign and in-store with callouts on all New Balance kids' footwear, display tables and on digital signage.  The campaign will wrap on September 30 where New Balance Canada executives will present a cheque with the final amount to Jumpstart. 

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2016 reported worldwide sales of $3.8 billion. To learn more about New Balance, please visit and for the latest press information please visit

About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts and Pro-Hockey Life. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at For more information on Sport Chek, please visit

About Canadian Tire Jumpstart Charities

Canadian Tire Jumpstart Charities is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in order to provide inclusive play for kids of all abilities. With an extensive, national network of more than 2,100 Community Partners and nearly 300 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark's and Canadian Tire Financial Services, Jumpstart has enabled 1.6 million Canadian kids and counting to get in the game since 2005. For more information, visit

Follow Jumpstart on Twitter and Facebook to learn about how the charity is giving kids across Canada a sporting chance.

SOURCE New Balance

View original content:

View Comments and Join the Discussion!