Market Overview

Versatex gives Contractors, Architects and Building Material Dealers Five Reasons to Visit their New Web Site:


Installers, specifiers and suppliers of homebuilding and renovation materials can discover endless ways to "Trim Smarter" on the redesigned and expanded Versatex Building Products website at

PITTSBURGH (PRWEB) August 28, 2018

The Versatex new web site was recently rolled out under the "Trim Smarter" campaign banner.

The site is designed to make life easier for industry professionals and maintenance-averse homeowners alike. Versatex spokesman Rick Kapres calls the new launch "a giant step in user experience, packed with easy-to-access information in a time-saving format." The site showcases residential trim components that are engineered in the U.S.A. from Versatex cellular PVC, a premium material as workable as wood, but immune to rot, cracking and decay.

"Five of the new features most worth checking out," Mr. Kapres says, include:

1. Effortless search filtering: A user-friendly Resources section lets users find what they want, on their own terms, fast. "You might start with a product category, a type of document or your professional interest, and go right to the moulding profile, technical bulletin or how-to video you want in just a couple of clicks," says Mr. Kapres.

2. Image-intensive design: Inspiration and specification both get stronger visual support. "Sometimes you need to show a client how beautiful an installation will look, and sometimes you just need a functional product shot. We've integrated photography and video with product information in ways that work harder across both situations."

3. Social media engagement: "Instagram feeds and Facebook posts are becoming the glue that holds the industry together," says Mr. Kapres. "You can stay up-to-date by toggling among all those platforms on your own, but now you can see what's happening in the worlds of Versatex through our continuously updated social-media ticker."

4. Customer-oriented product categories: By grouping products as users tend to think of them, rather than for marketing or manufacturing reasons, "We've made navigation a lot more logical." Headings like "Trimboard," "Sheet" or "T&G profiles" put plain English ahead of branding terminology.

5. A "front door" for professionals: The main navigation bar features a prominent "For Pros" button with links to (for example) installation videos and events for contractors; an application form for potential stocking dealers; and CAD files and historic restoration features for architects.

Versatex designers and developers spent more than a year talking, texting and testing with contractors, architects, dealers and homeowners before launching the updated site. As with most Versatex developments and innovations, an engaged community of industry veterans from across the company's distribution footprint served as a sounding board and focus group throughout the project.

About Versatex
Weather-resistant, long-lasting VERSATEX trim materials and systems are manufactured by Versatex Building Products, LLC, of Pittsburgh, where state-of-the-art facilities produce cellular PVC extrusion products such as VERSATEX trimboards, sheet, T&G, moldings, prefabricated corners and one-piece column wraps; the innovative VERSATEX soffit system; dimensionally compatible VERSATEX Max nominal 2-by boards; and the Canvas Series, which pairs the beauty of wood with the durability of PVC. Details are posted at

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