Market Overview

Sounds of the Summer: W Hotels Rewrites the Music Festival Rules by Going All Access (and Perhaps a Bit of Excess)

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The World's First-Ever Hotel Music Festival Series Embarks Upon a Jetset Tour Like You've Never Seen Before

NEW YORK (PRWEB) August 24, 2018

Summer means music festival season. But for those of us uninterested in camping or standing in fields for days on end, W Hotels is throwing out the festival playbook and creating an experience that is as fabulous as it is fun.

A video accompanying this announcement is available at: https://youtu.be/Ze1fPhtDzrc

It's all access (and perhaps a bit of excess), all the time. Where pools of mud are replaced by poolside performances. Where endless seas of people give way to Instaworthy views of the sea. Think day beds, not day passes.

"Music is a universal language, one we have spoken since day one at W," said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. "We've brought the Whatever/Whenever mentality to recording artists and guests for years."

Anthony Ingham - Global Brand Leader, W Hotels Worldwide, partnered with D S Simon Media and YourUpdate.TV on a nationwide media tour to discuss the global roll out of WAKE UP CALL, the brand's signature music festival series.

Ingham spoke with stations around the country to discuss:

  • The type of customers music festivals appeal to and what makes this one different
  • How the festival is about much more than just music
  • Why W Hotels became the latest unexpected entrant into the music festivals industry
  • How guests (and specifically Marriott Rewards and Starwood Preferred Guest (SPG) loyalty members) can get the most out of their festival experience

About W Hotels Worldwide:
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W Hotels defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests' lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand's provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand's super-charged energy celebrates guests' endless appetite to discover what's new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry's award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.

About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm, D S Simon Media (http://www.dssimon.com). It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.

For the original version on PRWeb visit: https://www.prweb.com/releases/sounds_of_the_summer_w_hotels_rewrites_the_music_festival_rules_by_going_all_access_and_perhaps_a_bit_of_excess/prweb15715410.htm

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