Market Overview

offrs Predicts Agent Success Despite NAR Industry Slowdown Stats


NAR: Real estate agents see sharp 6% drop in income as offrs maintains lead gen dominance

(PRWEB) August 23, 2018

Real estate seller lead generator, offrs (, commented today on a recently published NAR (National Association of REALTORS®) state-of-the-industry report which tracked a trending decline in agent income, adding that the statistics provided in the report also demonstrate a forward transition from traditional real estate practices to an era dominated by predictive lead generation for SMB agents and agent teams.

"We now stand at a point in the real estate timeline where, after 100 years, traditional real estate operations alone can no longer fuel the vehicle that's propelling the industry forward," says Jeff Brown, National Sales Director at While the NAR report also showed an increase in membership, further amplifying the competitive conditions in the marketspace, Mr. Brown doubled down on offrs' core commitment to the individual agent.

"The now proven lead generation results that predictive solutions like offrs can infuse into small real estate operations is simply the only path forward for hard-working agents fighting against data-rich, churn-and-burn real estate factories like Zillow." The report provided by NAR, highlights a 6% decline in the median gross income of REALTORS® (from $42,500 in 2016 to $39,800 in 2017).

While NAR attributes the continued decline in agent income to a parallel statistic revealing a significant, 5-year shortage in housing inventory, offrs, which recently received CIO Applications' 2018 Predictive Analytics Solution of the Year for the real estate category, has maintained a consistent 70% national average on predicted home listings.

offrs is the nation's leading innovative provider of predictive analytics-driven lead generation and lead nurturing solutions for real estate agents. Headquartered in Sarasota, FL and with regional offices and representatives nationwide, offrs empowers over 5,000 agents from national and independent brokerages across the nation. For more information, visit

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