Market Overview

Female CEO of a Men's Activewear Brand Launches New Women's Collection With 1,000 Pairs of Free Leggings


The female CEO of Strongbody Apparel, which until now was a mens-only activewear brand, is launching a women's collection, and to celebrate the launch is giving away 1,000 pairs of ethically made leggings.

VANCOUVER, British Columbia (PRWEB) August 23, 2018

Meghan Conyers, the female CEO of Strongbody Apparel, which until now was a mens-only activewear brand, is launching a women's collection. To celebrate the launch, Strongbody is giving away 1,000 pairs of leggings for the cost of shipping.

With the goal of bringing their premium quality and high-end minimalist aesthetic to women, Strongbody has developed a curated and refined collection for the launch. "We know women are going to absolutely love our product and the entire brand experience, so we are putting our money where our mouth is, and letting women try it risk-free," said Meghan Conyers, founder and CEO.

The leggings are ethically made in Canada and feature a premium sheer-proof fabric, and 90's inspired logo waistband. The full collection will be available before the holiday season and features luxurious Italian fabrics, eco-friendly performance technology and the signature refined aesthetic that Strongbody is known for.

"We have designed the line especially for professional women—entrepreneurs, intrapreneurs, creatives, game-changers and style-makers. Our woman is dynamic and sophisticated. She is more than just a yogi or runner, and we are creating a space for her to step into her own power of being a strong woman," said Conyers.

"There is a void in the activewear market which we are filling, that speaks directly to the modern women. We are offering a different product and vibe than what is currently out there from the Lululemon and Outdoor Voices' of the world. Our vision is to offer streamlined and sophisticated athletic wear with hidden performance features, and premium fabrications. The aesthetic speaks for itself."

To claim a free pair leggings women can go to the waitlist page ( to enter their email address and notified of the exact launch time. The campaign is set to go live Wednesday, August 29th, 2018. Once the 1,000 units are "sold out" Strongbody will be offering workout sets at a discount for a limited time.

About Strongbody Apparel
Founded in 2012 by Meghan Conyers on a $5,000 credit card, Strongbody Apparel is a luxury activewear company based in Vancouver, Canada. With a sleek and minimalist aesthetic Strongbody's products feature innovative performance technology such as their NanoeElite+ - an environmentally friendly, odor-fighting technology made from crab and shrimp shells. Strongbody Apparel is sold online at, as well as specialty sports stores, high-end hotels and health clubs, and over 50 Equinox locations.

For the original version on PRWeb visit:

View Comments and Join the Discussion!