Market Overview

BBQ Quebec, David&Goliath® and Heroshop®... Made in Quebec


BBQ Québec has launched its new transactional website on the Heroshop® E-Commerce platform. The Montreal agency David&Goliath® signed off on the strategy and design, and saw to its online implementation.

MONTREAL (PRWEB) August 16, 2018

Founded in 2012 by brothers Maxime and Jean-Philippe Lavoie, BBQ Québec is undergoing a spectacular expansion. With the opening of a fourth store in Montreal, more than 105 points of sale with BMR merchants and a recent marketing partnership for their sauces and spices with Sobeys and 220 branches of IGA, it is clear that the company has wind in its sails. The ardent passion of the brothers is at the root of an integrated vision that aims to promote a way of life with quality products: from barbecues to smokehouses, from fuel to accessories to group classes.

The Lavoie brothers chose the Heroshop® platform for its great flexibility. In all respects the new website reflects their vision and their barbecue culture while distinguishing themselves significantly from E-Commerce sites worldwide. Designed in Québec, the Heroshop® E-Commerce platform is at the leading edge of technological innovation and offers advanced features that caught the attention of the general manager of BBQ Québec, Ariane Lefebvre: "Our mission is to offer excellent customer service and products that can be found nowhere else. Heroshop® will soon help us deliver a unique, personalized experience to each of our customers and support us in our Canadian and international expansion." Furthermore, the platform is easy to use and does not require any programming knowledge to make updates.

Proud retailer of Napoleon and Weber products, BBQ Québec also offers a wide variety of goods, including: Grill Daddy, Blaze Grills, Steven Raichlen's accessory line, Sunterra, Arteflamme, Bourbon Q, Kamado Joe and Ribalizer. At the same time as participating in competitions around the world (the Lavoie brothers even took home a few awards), Max and JP also created their own line of products that includes sauces, spices, products and accessories for their BBQ Québec brand.

David&Goliath® is a digital design, marketing, and online commerce firm that has received many awards for its achievements in Canada, the United States and Europe. The slogan "small but cheeky" expresses the philosophy of the company well, as one that does not aim to become the biggest, but rather the most innovative.

Heroshop® is Montreal's state-of-the-art new E-Commerce platform that offers advanced customization and automation features, at a fraction of the cost of equivalent solutions.

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