Market Overview

SEMrush Teams With Yext to Launch Marketers' Solution to SEO'S N.A.P. Frustrations


Yext technology enhances SEMrush's capabilities to streamline businesses' proper name, addresses and personal information (N.A.P.) data

PHILADELPHIA (PRWEB) August 14, 2018

SEMrush, an all-in-one marketing suite, today announced that it has integrated Yext technology into its user platform to create the software's new ‘Listing Management Tool'.

The tool uses Yext's network database to automatically distribute business data to massively popular directories including Yelp, Foursquare, TripAdvisor, Facebook and Alexa. The addition expands SEMrush's marketing suite that already provides users with a great number of tools that encompass many different areas from SEO to SMM and are geared to reduce marketers' time spent on administrative work.

"At SEMrush our ultimate goal is to help marketing professionals save their valuable time, eliminate routine tasks and unleash creativity," said Eugene Levin, Chief Strategy Officer at SEMrush. "Listings management is one of the areas of digital marketing that can be greatly improved by technology. The Yext solution has proven to be best-in-class and by combining it with our existing products, we give our customers a complete and comprehensive online visibility management platform; ultimately, this partnership is a clear win for both companies but even bigger win for our customers."

According to Yext, 43 percent of companies in the United States have incorrect info in their online listings. SEMrush's new listing management tool gives marketers peace of mind in being able to edit their businesses' data across all directories at once. In just one simple step within the SEMrush platform, users can update N.A.P. across every major directory that they're in (as well as automatically get listed in the directories where they hadn't been present). In contrast to the frustrating procedure of individually editing data in each major business directory, the technology promises to dramatically reduce the time involved in applying these edits across the board--all while maintaining the integrity of the information.

About SEMrush: SEMrush is a leading digital marketing suite that enables users to be front-runners in their industries. Trusted by more than 2,000,000 marketing professionals worldwide and 10,000+ partner agencies, SEMrush ensures customers are well equipped to increase their revenue and achieve online visibility for any business.

About Yext: Yext is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

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