Market Overview

GuestCentric's "The Digital Future of your Hotel" roadshow comes to Edinburgh on September 5


GuestCentric, OTA Insight and eRevMax debate how to grow hotels' revenue with the right balance between the direct channel and OTAs using new digital tools

NEW YORK (PRWEB) August 14, 2018

GuestCentric, the leading provider of cloud-based digital marketing software for hotels, has announced one more "The Digital Future of your Hotel" roadshow event, the first in Scotland. The workshop will take place in Edinburgh, September 5, at The Glasshouse Hotel. International leaders in hospitality and technology, namely OTA Insight and eRevMax, are also joining GuestCentric.

Michael Territt, GuestCentric's UK Regional Director for Key Accounts, will be one of the speakers at the event in Edinburgh. His presentation will focus on the digital marketing tools available to independent hotels and boutique brands that help hoteliers increase their revenue by driving more direct bookings.

"We believe that we're entering the age of direct bookings and we aim to provide hoteliers with the best tools to fulfill that future. With this type of events, we and our partners aim to share our knowledge with hoteliers so that they can develop a successful, integrated digital strategy that accounts for the rise of direct bookings and also for OTAs and other players, such as metasearch websites or price comparison engines", said Pedro Colaco, CEO of GuestCentric.

Tom Edwards, OTA Insight's Business Development Manager for UKI, will address the audience on the challenges posed to hoteliers by the everchanging landscape of online distribution, from to the role of OTAs and metasearch engines to the emergence of new players coming into the hospitality industry.

"OTA Insight is excited to be participating in these innovative educational workshops: we look forward to providing hoteliers with insights and details on current trends to help them understand the changing digital distribution landscape", said Gino Engels, Co-founder and CCO of OTA Insight.

Alin Lazar, VP of Sales for eRevMax, will address the hotel's struggle to simplify their connectivity and technology tools. In the last decade, the requirement was to manage OTAs easily; in 2018, hotels need to manage their multiple tools easily and efficiently, moving away from chaos and into clarity.

"This is a fantastic opportunity for hospitality professionals to get together and connect with their peers while sharing ideas and being part of discussions about what's happening in the industry. A must not miss event!", said Alin Lazar, VP of Sales for eRevMax.

Admission for the September 5 event in Edinburgh is free upon prior registration. Availability is limited and reserved for hoteliers only. For more information and registration, click here.

"The Digital Future of your Hotel" roadshow objective is to bring together industry experts and hoteliers to discuss new tools and new market trends that present challenges but also opportunities for independent hotels and boutique brands. "The Digital Future of your Hotel" roadshow will take place in several cities in Scotland, Spain, Portugal, England, Netherlands and Denmark, from May till December. The next workshops will take place at Bilbao, Spain, on September 25, and at Lisbon, Portugal, on October 2. To see a full list of events and to register, please click here.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers promote their brand, drive direct bookings and connect with customers on all digital platforms. GuestCentric's all-in-one platform provides hotels with the only unified solution for managing their guests' online journey: award-winning, high impact websites; an integrated, easy-to-use booking engine; social media marketing and publishing tools; a GDS chain code and a channel manager to offer rooms on Amadeus,, Expedia, Galileo, Google, Sabre, TripAdvisor and hundreds of other channels.

GuestCentric is a proud provider of solutions that maximize direct bookings to hotel groups and independent hotels from collections such as Design Hotels, Great Hotels of the World, Leading Hotels of the World, Relais & Chateaux and Small Luxury Hotels.

GuestCentric is featured on Skift Travel Tech 250, a list of the top 250 travel tech companies shaping the modern-day travel experience.

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