Market Overview

Contextual Marketing: Rethinking Strategy with Analytics and Personalization to Meet Customers' Marketing 'Hierarchy of Needs'


To keep growing and thriving (and just keep up) it's pivotal that businesses pay attention to the marketing environment and on top of the latest marketing trends and techniques -- in this case, contextual marketing. Magnificent Marketing has teamed up with marketing guru Mathew Sweezey for a new episode of their marketing podcast, which focuses on customers' marketing needs and how to meet them with contextual marketing.

AUSTIN, Texas. (PRWEB) August 14, 2018

Marketing strategy has a direct bearing on the success of a business, and if marketers don't stay on top of the latest trends, they could end up stalling growth. It's important, therefore, to re-think strategy from time to time and implement new techniques.

That's where contextual marketing comes in.

Magnificent Marketing has teamed up with Mathew Sweezey, one of the most sought-after marketing thought leaders, to present a new episode of the Magnificent Marketing marketing podcast, in which they discuss contextual marketing -- aka "the marketing version of the Maslow's Hierarchy of Needs."

In this episode, Sweezey discusses the following customer needs (and how to meet them with contextual marketing):

  • Availability
  • Personalization
  • Authenticity
  • Purpose
  • All things combined.

This is part of Magnificent's marketing podcast. Find the episode, along with an accompanying blog, here.

About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.

About Mathew Sweezey:

Mathew is Principal of Marketing Insights at, and recently wrote "Marketing Automation for Dummies", which was published by Wiley. Over the years he's worked on some of the most forward thinking direct mail campaigns, changed the way the world's largest brands use email, and been able to share and learn from some of the brightest minds in business.

From the business side, he's currently on his third start-up of many to come, and his personal belief in marketing is though better understanding, we can have better results.

Mathew usually speaks about 50 times per year around the world on the topic of marketing, and can be found at @msweezey on twitter.

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