Market Overview

CallRail Named a Finalist in Digiday Technology Awards


Atlanta-based call tracking and analytics solution works with Bay Area agency to increase visibility and campaign optimization

ATLANTA (PRWEB) August 13, 2018

CallRail, the world's most popular call tracking and analytics provider, announced today that it has been named a finalist for the Digiday Technology Awards in the Best Marketing Analytics/Attribution Platform category, which recognizes an outstanding company honoring the leading analytics tools and platform that measures the entire marketing funnel. CallRail is being recognized for its work with digital marketing agency SalesX in providing best-in-class call analytics and proving ROI to its clients.

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. Over the years, the publication has honored industry-leading work by companies like Saatchi & Saatchi LA, xAd and 33Across. Finalists from other categories include Adobe, Amobee and Chartbeat, and judges range from top media companies to leading agencies such as Equinox, Edelman and Bloomberg.

"CallRail is dedicated to helping our more than 100,000 businesses of all sizes optimize campaign performance, but as more and more brands bring their marketing in-house, our team has stressed the importance of helping agencies prove their value and ROI," said Andy Powell, CEO and co-founder of CallRail. "This is why we value our partnership and the results we've been able to secure for SalesX and its clients. We know how valuable SalesX's services are to achieving high growth for the businesses it works with, and our team wants to continue proving that value to both current and future agencies we work with."

CallRail's data-driven technology helped SalesX reduce a client's cost per lead by a staggering 90 percent. Prior to working with SalesX, the client's cost per click was about $7, and their cost per lead was around $700. Within a year of working with SalesX data scientists and CallRail's advanced call tracking technology, the SalesX client's cost per click increased to approximately $25, and their cost per lead went down to $60, with a conversion rate of about 35 percent. This is one of several examples where the partnership between SalesX and CallRail resulted in increased visibility and optimization.

"For SMBs seeking a digital marketing agency, there's a great deal of comfort in partnering with seasoned experts with a combined 40 years of experience in results-based marketing," said Joe Khoei, CEO and founder of SalesX. "CallRail's platform enables our agency to deliver and exceed client advertising results by providing higher quality leads and insights into what's resonating with customers and what's not. Not only that, but CallRail has helped our team consistently demonstrate value to our clients' upper management and effectively build stronger relationships with the companies we work with on a daily basis."

The Digiday Technology Award winners will be announced on Sept. 5 at 2 p.m. EST via Facebook Live from Edelman's office, a Digiday partner.

To learn more about CallRail, please visit To learn more about SalesX, please visit

About CallRail
CallRail provides call tracking and analytics to more than 100,000 companies and marketing agencies globally. CallRail's intuitive software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales effectiveness and improve customer retention. From call tracking, routing, recording and analytics, CallRail provides valuable data about your leads and customers to help grow your business.

About SalesX
SalesX is a professional digital marketing agency based in the San Francisco Bay Area, central to Google, Facebook and Apple. The agency has become an award-winning leader by using advanced technology to plan, implement and achieve profitable revenue for clients through innovative and forward-thinking marketing strategies. From building their own Digital Advertising Platform containing a custom library of AdWords scripts to their adoption of Bing Ads, SalesX is advancing the science of digital marketing.

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