Market Overview

Honeywell Home Selects Bigbuzz Marketing Group As Lead Creative And Media Agency


Digital Advertising Leader Partners With Smart Home Security For Technology Product Launch

NEW YORK (PRWEB) August 09, 2018

Kevin Kelly, President of Bigbuzz Marketing Group, a NYC-based digital advertising agency, announced that Honeywell Home has retained the firm to lead advertising for their national direct-to-consumer home security product, Honeywell Smart Home Security.

"We are honored to be selected to launch the Honeywell Smart Home Security campaign," stated Mr. Kelly. "Honeywell Home, a leader in the home security space, sought a 360-degree digital solution. Our number one goal was to answer the challenge of keeping the campaign uniquely Honeywell, and making it truly breakthrough in a crowded space. We also sought to integrate and celebrate the distinguished history and heritage of the Honeywell brand. Bigbuzz Marketing Group has over 20 years of experience providing creative, progressive solutions for home technology brands."

Bigbuzz Marketing Group's digital advertising campaign for Honeywell Smart Home Security blends digital advertising, social media, influencer marketing, video content and online retail components. Powered by artificial intelligence, Honeywell Smart Home Security is a new, innovative base station that connects to multiple sensors and Amazon Alexa. The portable device uses smart motion sensor and camera technology, intelligent sound detection, and captures video of what's happening when you're not home, all accessible via your mobile device.

"Bigbuzz Marketing Group designed a fully-integrated omni-channel plan to capture customer awareness and increase visibility for one of the world's most innovative home security products," said Tony Foley, Account Manager on the account.

"Bigbuzz Marketing Group has worked with Honeywell for over 8 years. We are proud of our work together in the home technology space," said Bob Costabile, Chief Creative Officer. "Our campaign sought to highlight the Honeywell Smart Home Security system's seamless design and functionality, and how it truly represents the future of home security."

By the end of 2018, Honeywell's homes and ADI Global Distribution businesses will be spun off into an independent company, Resideo, which will continue to focus on a best-in-class smart home experience.

About Bigbuzz Marketing Group:
Bigbuzz Marketing Group is a digital advertising agency providing global brands with strategic marketing services. Headquartered in New York City, Bigbuzz helps its clients reach and influence consumers with 360-degree marketing campaigns utilizing today's most popular platforms for advertising and social media. Founded in 1997 and today co-owned by advertising executives Kevin Kelly and Doug Graham, the agency has worked with some of the world's greatest brands, including Honeywell, AB InBev, Garanimals and many others.

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