Market Overview

SweetLeaf's 'One Sweet Change' Video Wins Prestigious International Awards


Switching from sugars to a plant-based sweetener helps improve dietary habits deliciously

GILBERT, Ariz. (PRWEB) August 07, 2018

The story of a busy family making "One Sweet Change" that brings them closer together is capturing global attention. The three-minute digital video produced for Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, has garnered three prestigious awards already, most recently an award of excellence for videography and a Platinum honor from Hermes Creative Awards.

"Our motivation for this video is about families connecting face-to-face without electronic devices, and having fun together, creating and eating tasty foods and beverages in a healthy way. One small change in one's diet can be the beginning of improved eating habits. That change can lead to another and another, leading to a wonderful sense of accomplishment and success," said Carol May, CEO of Wisdom Natural Brands®, the parent company of SweetLeaf. "SweetLeaf products are just one more step toward our mission to ‘make the world a sweeter place' in a way that's much better for the body."

In the video, a family decides to eschew the distractions of modern-day life by putting their electronic devices in a homemade box into which is carved "Family Time Is Sweet," while enjoying a nutritious and delicious meal prepared with SweetLeaf products.

In July, the video garnered an award of excellence from the Association of Marketing and Communication Professionals' Videographer Awards. The AMCP is the industry's preeminent third-party evaluator of creative work. In May, the video earned a Platinum Award at the Hermes Creative Awards, an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs as well as emerging technologies.

The video previously won a Platinum Award for web-based production of a short-form web video from the AVA Digital Awards, an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. In March, the video won a silver ADDY award for film/video/sound branded content from the Tucson, Ariz., chapter of the American Advertising Awards, the advertising industry's largest and most representative competition.

To view the video, click here.

The American Heart Association recommends a daily added sugar limit of no more than 9 teaspoons/36 grams/150 calories for men, and 6 teaspoons/25 grams/100 calories for women and children (ages 2-19). With excessive added dietary sugars linked to increased risk of diabetes, obesity, and cardiovascular disease, SweetLeaf aims to offer a deliciously satisfying alternative which can help consumers meet this important recommendation.

SweetLeaf® Stevia Sweetener has no sugars, zero calories, no artificial ingredients, and is gluten-free with a non-glycemic response. From SweetLeaf's natural and organic packets, to fruit-flavored Water Drops™ for a yummy upgrade to still or sparkling water, to the delicious flavors of Sweet Drops™ in everyday beverages and foods, the SweetLeaf family of products adds award-winning taste without the negative health effects of added dietary sugars.
For more information about SweetLeaf, visit For interviews with company leadership, please contact the names listed at the bottom of the release.

Wisdom Natural Brands®, based in Gilbert, Ariz., has been the leading stevia expert and industry pioneer with its SweetLeaf® Stevia Sweetener brand for more than 35 years. SweetLeaf is the only stevia brand winning 31 awards for taste and innovation. SweetLeaf Stevia Sweetener has zero calories, a non-glycemic response, no sugars, and no artificial ingredients. Wisdom introduced herbal beverages made from Yerba Maté through its Wisdom of the Ancients® brand, one of the most respected herbal beverage lines in the natural industry. Wisdom of the Ancients herbal beverages are available in bags and loose leaves and come in a variety of beneficial flavors. SweetLeaf and Wisdom of the Ancients products are available at health food stores, natural stores, supermarkets, and online retailers.


Barbara McFadden    
O: (520) 882-6262
M: (520) 990-6040

David A. Bowers    
O: (520) 882-6262
M: (480) 232-0425


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