Market Overview

Excitement Builds Over Salsa Fresca Mexican Grill Food Truck; Summer/Fall Food Truck Schedule Announced


Universal Appeal of Fresh Fast-Casual Food Truck Cuisine Continues

DANBURY, Conn. (PRWEB) August 06, 2018

The franchisor of Salsa Fresca Mexican Grill only recently announced the rollout of its first food truck, and in the few short months since it hit the road, the popularity and demand for the franchise's restaurant-on-wheels has skyrocketed. Mirroring the restaurant's successful blend of always-fresh, never-frozen menu items, Salsa Fresca's food truck has become a familiar and welcome sight throughout Connecticut and New York.

"We've had great feedback on the aesthetics of the truck as well as the product," said Billy Turbert, Catering Sales Manager at Salsa Fresca Mexican Grill. The truck itself is reflective of the Salsa Fresca restaurants themselves – flawlessly clean, well-staffed with knowledgeable employees, and always offering the freshest ingredients. "We hold our truck to a high standard. The service is impeccable, food is spot-on, and the cleanliness is always a high priority."

The Salsa Fresca food truck can be seen on "Taco Tuesdays" at Memorial Sloan Kettering Cancer Center in West Harrison, NY; every Sunday at the Elephants Trunk Flea Market in New Milford, CT; and every other Friday at Elizabeth Seton Pediatric Cancer Center in Yonkers, NY. Salsa Fresca will also roll out at Bethel Food Truck Friday on August 17 at the Bethel Municipal Lawn in Bethel, CT from 5 to 8 pm, and at the Marist Family Weekend Tailgate on Saturday, September 29 from 2 to 8 pm.

Salsa Fresca is also pleased to announce participation in the Hudson Valley Expo, August 4 from 1 to 10 pm in Peekskill, NY. The expo will feature live music, local food, wine, beer and fireworks, and Salsa Fresca's truck will be on the Hudson Riverfront all day for this exciting event. For music lovers celebrating the music and culture of the Grateful Dead, Salsa Fresca will satisfy attendee food cravings at the Forever Grateful Festival at Ives Concert Park Danbury on Saturday, August 11th.

In addition to its popular food truck offering, Salsa Fresca will also celebrate the opening of its tenth company-owned restaurant this fall, with a new location in Poughkeepsie, NY, across the street from Marist College. Salsa Fresca Mexican Grill's aggressive expansion strategy calls for the opening of 100 stores within the next five years, and franchise opportunities are available for locations in New Jersey, Pennsylvania, Massachusetts, Florida, and Connecticut, with additional locations in New York available soon. Salsa Fresca's currently has New York locations in Mamaroneck, Bedford Hills, Yorktown, Cross River, Peekskill, Carmel, and LaGrange; and Connecticut locations in Danbury and New Haven.

Salsa Fresca Mexican Grill offers an extensive menu of signature items, build-your-own items, and an impressive selection of gluten-free, dairy-free, vegetarian and nut-free options.

Patrons can keep up to date on where the food truck will appear next on Salsa Fresca's Facebook, Twitter, and Instagram pages. Customers will be able to book the truck by calling 800-435-5140 or by sending an inquiry through the website at

For the original version on PRWeb visit:

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