Market Overview

EPURI Energy Hosts Exclusive World Launch Party at Drai's Beach Nightclub in Las Vegas


New to market energy drink that champions creativity will host an invite-only celebration featuring music and art varieties, a fashion show, savory culinary creations and imaginative cocktails

LAS VEGAS (PRWEB) August 01, 2018

EPURI Energy, an energy drink celebrating the creativity, imagination, expression, and passion of those with the artistic spirit everywhere, is hosting its global launch event at Drai's Beach Nightclub at the Cromwell Hotel in Las Vegas at 10:00 p.m. on August 1st, 2018.

"Our event is much more than a party; it's a celebration of talent, culture, and artistry that will touch every one of your senses," says Maziar Modares, Managing Director, EPURI Energy. "We have incredible DJs, including one of the world's biggest names, a runway show featuring a celebrated red carpet designer, experiential acts that will dazzle the eyes and mind, as well as culinary creations and sophisticated EPURI cocktails from some of the hottest Las Vegas chefs and mixologists to tantalize your taste buds."

EPURI chose Las Vegas for its initial launch because of the city's culture, glamour, and unique ability to offer visitors from all over the world a chance to experience the unimaginable.

"Las Vegas is a thriving center of expression for artists and creators of all genres and mediums," says Modares. "If you have wild dreams or a vivid imagination to make something beautiful, hypnotic, entrancing, sensuous, or delicious, you can do it here in Las Vegas. That type of energy and creativity is reflective of the EPURI brand."

Other launch parties will take place over the next 12 months include Los Angeles, Miami, New York, Ibiza, and Dubai.

EPURI Energy's initial launch includes three flavors:

  • PURE: Possessing a sensuous and smooth taste that compliments your cocktail without overpowering it, Pure features a subtle sweetness, with floral notes, and a seductive hint of vanilla. This is EPURI.
  • CRANBERRY: Made with real cranberry juice, this tart and tangy drink positively encourages experimentation. Serve it straight on ice, as a fruity base for a wide range of cocktails, or mixed with prosecco to produce a refreshing result of energetic effervescence.
  • COLA: A cocktail companion with a rich history dating back to the Cuba Libre and the turn of the 20th century, the Cola flavor remains a popular option for clubgoers or sophisticated connoisseurs of spirits who like a milder mixture. With minimal carbonation, you enjoy the flavor without all the fizz.

Additional flavors will soon be available. EPURI is primarily offered in nightclubs and lounges, with limited in-store purchasing ability. Enthusiasts of the energy drink can purchase the 4, 6, and 12 packs through the brand's online shop.


Media Inquiries:
Katie Wagner
Phone: (949) 436-5173

Sales and Retail Inquires:
Chris Shifflet
EPURI Energy
Phone: (714) 420-1998

About EPURI:

Like many of today's artists, EPURI started underground. Today, EPURI aims to be the choice energy drink among creators and collaborators and to live on the cutting edge of our culture. Like art, music, and fashion, EPURI aspires to expand minds, push boundaries, and help deliver an unparalleled experience in everything you do. EPURI can be the driver of your defining artistic moment, encouraging you to enjoy your own freedom, and providing you with an excuse to let your imagination to run wild.

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