Market Overview

PCG Companies to Host the 2018 Automotive Analytics & Attribution Summit


Event will boast emerging themes in marketing attribution, digital retailing, and artificial intelligence

EATONTOWN, N.J, (PRWEB) August 01, 2018

PCG Companies, an industry leader in automotive marketing strategies, research, and training, is pleased to announce that the Automotive Analytics and Attribution Summit (AAAS), a unique event dedicated to online marketing analytics and attribution for the automotive industry, will return November 18-20 in Palm Beach, Florida.

The AAAS was first organized in 2017 by PCG Companies Founder, Brian Pasch, to bring thought leaders, technology companies, and dealership managers together to solve the unique attribution challenges in the auto industry. This year, the event has grown to include additional themes, such as digital retailing, marketing automation, and artificial intelligence, and is focused on the most important issues facing dealers to improve sales and marketing efficiency.

The conference will showcase first-to-market research from some of the top companies serving the automotive industry, including noteworthy attribution presentations from Comcast Spotlight, Contact-at-Once!, CDK Global, Client Command, AutoHook, CarGurus, CarNow, SOCIALDEALER, DealerInspire, Outsell, and more. In addition, AAAS attendees will learn from manufacturers, mar-tech companies, and dealership managers in a forum that will seek to define next steps to evolve online marketing standards for the automotive industry.

"This is not a "101" conference—this is a conference to move the conversation from current last-click attribution models used by dealers, to what is really influencing showroom visits," said Brian Pasch. "We were overwhelmed with the positive feedback from the 2017 AAAS, and are looking forward to bringing an even more robust and diverse event back this year with focus on digital retailing, artificial intelligence and marketing automation, ."

Prior to the start of the event, two educational workshops will be held by Brian Pasch, including "Google Analytics Certification for Automotive Professionals," and "Learning Google Tag Manager." Access to the Google Analytics Certification is included for AAAS Premium ticket holders, while the Tag Manager workshop is free to all attendees.

Automotive managers overseeing digital are encouraged to invest in educating themselves on analytics and attribution in order to be successful in your 2019 digital strategy.

For more information about the AAAS or to purchase tickets, please visit:

About PCG Companies

PCG Companies is composed of an award-winning digital marketing agency, consulting firm, and online training platform located in Monmouth County, NJ. PCG's roots began in digital marketing for the automotive industry, and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG's mission, Advocate-Educate-Elevate, embodies their core ideals; to advocate for transparency, educate the public on the ever-changing digital landscape, and elevate their clients to success. PCG has also expanded to automotive product research, as well as data reporting for automotive dealers with their tool, Vistadash. For more information, please visit

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