Market Overview

Lone Star's Annual Camo Packaging Encourages Texans to Enjoy the Great Outdoors

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Austin, Texas, Aug. 28, 2018 (GLOBE NEWSWIRE) -- Lone Star Brewing Co. today announced the rollout of its annual "camo campaign," one of the brewer's most popular promotions with broad appeal to outdoorsmen and outdoorswomen statewide. This year Lone Star's partner in the campaign is the Texas Trophy Hunters Association (TTHA), a membership-based organization dedicated to promoting, protecting and preserving the state's wildlife resources and traditions for future generations. It is the brewer's first year partnering with the Texas-based organization.

"Linking up with TTHA for the camo campaign is a natural fit, in light of the organization's 40-year history of positive community outreach, helping others, and encouraging respect for Texas' heritage, natural beauty and wildlife," said Lone Star Brewing Co. Brand Manager, Elkin Vasco. "Our goal with the camo campaign is to get people to step outside and experience the wonders of Texas' great outdoors."

This fall, customers can enjoy Lone Star and Lone Star Texas Light in a limited-edition camouflage pattern and TTHA co-branded packaging. The camo campaign also includes a giveaway sweepstakes with the chance to win a camo mini fridge and 2019 membership to the Texas Trophy Hunters Association. For a chance to enter the sweepstakes visit http://pabst.secondstreetapp.com/txtrophy/.     

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Lone Star Brewing Co.



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Lone Star Brewing Co. Camo Campaign



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About Lone Star Brewing Company
Lone Star Brewing Co., the makers of Lone Star Beer, "The National Beer of Texas," and Lone Star Texas Light, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations like Feeding Texas, Keep Texas Beautiful and Texas Dancehall Preservation Inc., among others. Most recently, Lone Star created the Lone Star Beer Disaster Relief Fund to support local Texas relief efforts after Hurricane Harvey. Lone Star Brewing Co. is owned by Pabst Brewing Company, the largest independently owned American brewery. For more information, please visit www.lonestarbeer.com.

About the Texas Trophy Hunters Association®
The Texas Trophy Hunters Association® is a membership organization and "The Voice of Texas Hunting®". For 40+ years, TTHA has promoted the sport, science and preservation of Texas' wildlife resources and hunting heritage for future generations. TTHA supports numerous charitable organizations including the Texas Parks and Wildlife Department (TPWD), which encourages Texans to volunteer their time and talents to protect Texas' wild animals and wilderness, and encourages tourism, camping and enjoying nature; the Military Warriors Support Foundation, which provides support and programs to facilitate a smooth transition for returning combat-wounded heroes and Gold Star families; and City Kids Adventures, a program that provides unique outdoor opportunities for inner-city youth. 

Attachments

Lynn Darden
Lone Star Brewing Co.
5123635160
lynn@theprboutique.com

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