Market Overview

Shred Ready launches the industry's most advanced, style-forward paddlesports helmet

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OKLAHOMA CITY, Aug. 27, 2018 (GLOBE NEWSWIRE) -- Shred Ready, a leader in protective helmets for water and snow sports, will introduce its latest helmet, the Zeta, at the Paddlesports Retailer Show. The Zeta is ideal for paddlesports, seamlessly blending technological innovation with style and attitude. Visit Shred Ready in booth # 1006 at the show to see the new Zeta helmet.

Zeta helmet
Shred Ready Zeta helmet in two tone blue



Shred Ready logo



kemstudio.jpg



The name Zeta was inspired by the infamous Class V+ Zeta rapid on the Futaleufu River in Chile. The Futaleufu is one of the premier whitewater rivers in the world and is known for its turquoise waters, a phenomenon produced by glacier till. The Zeta helmet echoes the power and dynamic beauty of the river with its "iconic and innovative" style.

Shred Ready CEO, Tom Sherburne, comments, "The Zeta combines the style and swagger of iconic sports figures with high-tech energy management foams on a user-friendly platform. We're excited to introduce this new helmet to the paddlesports community because it represents the latest in technology with iconic style."

Co-founder of KEM STUDIO, Jonathon Kemnitzer, adds, "We designed this helmet for Shred Ready to deliver both performance and attitude, using advanced materials to get a more comfortable and less bulky fit, similar to a baseball cap. We're really excited about the details both inside and out, and its overall style. Zeta may be the first helmet that you don't rush to take off."

Features of the helmet include:

  • A slim, comfortable design maximized for protection.
  • DCLAN foam which is soft and comfortable in its normal state but stiffens on impact to direct energy away from the user's head.
  • BOA single hand adjustable lock utilizing the BOA reel and lacing system.
  • Temple guards cast in aluminum, rather than plastic, for better protection.
  • Light deflection paint on the underside of the brim to reduce glare.
  • A bottle opener on the strap slider, for usability off the river as well.

Be sure to stop at the Shred Ready booth #1006 to check out the solid new features of the Zeta.

What:  Shred Ready's new Zeta helmet
Where: Paddlesports Retailer 2018, booth #1006
When: August 27 - 30, 2018

A portion of each sale of the Zeta helmet will be donated to American Whitewater and Futaleufu Riverkeeper, two amazing organizations dedicated to the protection and conservation of our watersheds and surrounding areas.

About Shred Ready
Obsessed for 18 years with helmet manufacturing, design and materials, Shred Ready was founded with the principles of delivering superior protective gear with value for the sport our founder loved… whitewater kayaking. We have expanded our talents to our other passions such as snowboarding and skiing, wakeboarding and SUP. Shred Ready is a self-made, independent brand with a heart fostered in the hands of a collection of amazing individuals and partners.
www.shredready.com

About KEM STUDIO
KEM STUDIO believes the fusion of architecture and industrial design is a natural extension of our underlying design philosophy – Better Design Better Living. By making design more approachable, it becomes livable and necessary in our lives. For more information, visit KEM STUDIO's website at www.kemstudio.com. You can also follow us on Twitter @KEMSTUDIO on Facebook or on LinkedIn.

Media Contacts:

Chad Gorby
Shred Ready
719-239-1131
chadgorby@shredready.com

Maria Doyle
Doyle Strategic Communication (for KEM STUDIO)
781-964-3536
maria@doylestratcomm.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5f88bf16-2b37-4b10-a009-9ec57bba918a

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