Market Overview

Made In Nature's New Veggie Pops Disrupt Snacking Category with Real Organic Whole Foods Rolled Into A Crunchy, Savory, Popable Snack

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Boulder, Colorado, Aug. 23, 2018 (GLOBE NEWSWIRE) -- Made In Nature, the #1 organic snack brand in the U.S. and creator of Figgy Pops, Nut Fusions, Coconut Chips and Dried Fruit Supersnacks, announces a disruptive new product launch, Organic Veggie Pops. Veggie Pops are made with delicious real, whole food – not powders or fillers and no artificial puffed stuff. Made from organic ingredients including kale, chickpeas, cauliflower, bell peppers, nuts, seeds and spices, each savory bite-sized ball is slowly dried to crunchy perfection.

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Veggie Pops deliver savory satisfaction in three delicious plant-based flavors including: Broccoli Chedda, ‘Sour Cream' & Onion, and Salt & Pepper. And, they are all power-packed with nutrition. Each Veggie Pop contains 7-8 grams of protein per serving with 4 grams of fiber. The protein comes from real whole foods like organic chickpeas, organic almonds and organic sunflower seeds. There aren't any processed powders, fillers, flavors, sugars or oils. Real food is unrivaled in how it tastes and the nutrition it provides. Made In Nature knows that you can't fake the flavor of real food and they have mad respect for that.

 

Like all Made In Nature products, Veggie Pops are USDA Certified Organic, plant-based and made without GMO ingredients, artificial colorings, flavorings, and preservatives. Convenient and nutritious, Veggie Pops will satisfy your fiercest snack cravings, with intense flavor, any time of day.

 

"We're on an endless quest to create exciting, new snacks that combine bold flavors with nutrient-dense ingredients," said Doug Brent, CEO of Made In Nature. "We developed Veggie Pops in our own Boulder test kitchen to provide healthy snackers with the real food they've been longing for. Something to tame their snack cravings without sabotaging their healthy lifestyles. We're excited to say that Veggie Pops have redefined what consumers can now expect from their daily snack."

 

According to the Centers for Disease Control and Prevention, 90 percent of Americans don't get the minimum daily-recommended servings of fruits and vegetables. Yet, eating a diet rich in fruits and vegetables can help reduce the risk of many leading causes of illness and death, including heart disease, type 2 diabetes, some cancers, and obesity.

 

Made In Nature's Veggie Pops launch is positioned to drive significant sales in the rapidly growing $1.1B Better For You snacking category. Veggie Pops (MSRP $4.99 - 3oz and $1.99 - 1oz Single Serves) are available at Costco and online at madeinnature.com, and will be available soon at Sprouts Farmers Market, Amazon and other select natural grocers.

 

Made In Nature's Veggie Pops are a Natural Products Expo East 2018 NEXTY Award finalist for Best New Savory or Salty Snack. The NEXTY Awards recognize the most progressive, innovative, inspiring and trustworthy products in the natural products industry.            

 

About Made In Nature

Made In Nature is a trailblazer in the organic food industry with a 30-year history of making crave-worthy organic Supersnacks packed with real, whole fruits and vegetables. Their snacks celebrate the flavor of delicious, organic whole food ingredients. That's why their team goes to such great lengths to source only the best ingredients that embody their true "taste of place", to satisfy all of your adventurous snack cravings. Go to madeinnature.com to view the company's full product line of Supersnacks, or Facebook, Instagram, Twitter, and Pinterest to connect with us.

 

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Hilary Martin
Made In Nature
3039074411
hmartin@talkshopagency.com

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