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Strong Increase in Shareholder Value for CRUZANI

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ATLANTA, Aug. 21, 2018 (GLOBE NEWSWIRE) -- US Highland/CRUZANI www.CRUZANI.com  (OTC:UHLN), a business development company that builds and acquires franchise concepts, as well as other related businesses, throughout the United States and internationally, released Q2 SEC filings today that show a dramatic improvement in shareholder value.  CRUZANI's Q2 2018 asset acquisitions have delivered over $6 Million growth in net asset value to the company. The bulk of this increase is in the form of tangible assets consisting of food processing equipment, already in use and producing consumer and commercial products for CRUZANI's new Oventa Foods subsidiary, www.OventaFoods.com.  The value and composition of the equipment was determined by independent professional appraisal.  As a fully reporting and current issuer, CRUZANI SEC filings are independently audited.

As other aspects of the company's financial status are stable, CRUZANI's Balance Sheet Stockholders' Equity has risen from $78,066 at the end of the fiscal year December 31, 2017 to $6,645,672 by June 30, 2018.  This substantial accretion was possible because the acquisition of the assets was accomplished through the issuance of a minority position in the new subsidiary to the asset vendors and $200,000 cash.  The resulting net asset strength of CRUZANI's balance sheet provides a much improved basis for future financing valuation, thus protecting UHLN shareholder interests.

As a further positive consequence of the asset acquisition, sales revenue will be reported for the first time by CRUZANI in Q3.  The company anticipates over $1 Million dollars in sales on an annualized basis for the first 12 months of its Oventa Foods subsidiary operation, but has already announced its new Phase 1 Business Plan by which the company targets $25 Million in revenue upon implementation of the plan.  Phase 2 of the Business Plan expands Phase 1 objectives from the $25 Million threshold to double that figure because CRUZANI operates within a $100 Billion sector of the multi-trillion U.S. dollar food industry.

CRUZANI CEO, Everett Dickson, comments: "This is more evidence that CRUZANI has been doing what it said it would do, and more good things are coming.  We are in various stages of practical discussion with food service entrepreneurs. The outcome will be to vend in assets to CRUZANI that deliver more value to shareholders than the cost of those assets.  It's not complicated.  This will continue to strengthen our balance sheet and will boost combined and consolidated revenue as well.  We are only interested in assets that can be monetized through real business activity in the near term.  We look forward to sharing operational updates during  Q3 to illustrate that we are building an exciting company.  The quality of our work is not typical in our peer group, so some early skepticism is to be expected.  Our SEC filing today and further operational updates will demonstrate how well things are shaping up and how substantial the CRUZANI vision really is.  We are a gem in our field and have a bright future."

In March, 2018, US Highland/CRUZANI also announced that it had acquired 100% of a health-conscious, restaurant concept, which will offer consumers a healthy diverse menu made with fresh organic ingredients every day. That brand is also headquartered in Atlanta, Georgia and is currently planning to expand across the Southeast. The chain will offer consumers a menu made with fresh organic ingredients every day.  These range from flatbread sandwiches, bowls, wraps and salads to fresh proteins such as chicken, turkey, steak and falafel.  All entrees are also available in pre-packaged "meal plans," for take-out.

About US Highland, Inc. (CRUZANI)

US Highland, Inc. is a business development company that builds and represents popular franchise concepts throughout the United States and internationally, with an emphasis on food and wellness. Our management team selects up and coming concepts with substantial growth potential. With diminishing territory available to older franchise brands, we bring fresh innovative brands to consumers that have great potential.  All of our brands are unique in nature by focusing on niche markets with untapped potential for development.

Safe Harbor Statement

This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of US Highland, Inc and members of its management as well as the assumptions on which such statements are based.

Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions.

The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

For more information please contact: 

Everett M. Dickson, CEO 

everettmdickson@gmail.com

3500 Lennox Road

Suite 1500

Atlanta, GA 30309

(404) 419-2253

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