Market Overview

Global Tissue Towel Market to Surpass US$ 54.3 Billion by 2025 – Coherent Market Insights


Seattle, Aug. 21, 2018 (GLOBE NEWSWIRE) -- The global tissue towel market was valued at US$ 46.3 billion in 2016 and is projected to exhibit a CAGR of 2.0% over the forecast period (2018–2025).

Key Trends and Analysis of the Tissue Towel Market:

  • Increasing hygiene awareness among consumers is propelling growth of the tissue towel market. Tissue towel offers advantages such as prevention of bacterial infection when used for hand drying and reduces the risk of communicable diseases such as cold and flu, thereby driving growth of the tissue towel market. According to the Centers for Disease Control and Prevention (CDC), in 2015, the number of deaths due to influenza were 5,251 in the U.S.

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Key Market Takeaways:

  • The global tissue towel market is expected to exhibit a CAGR of 2.0% during the forecast period (2018–2025). Increasing consumption of paper towels is one of the major factors driving growth of the market. According to the Ocean Conservancy, around 13 billion pounds of paper towels are used each year in U.S.
  • Asia Pacific held a significant position in the tissue towel market in 2017 and is projected to retain its dominance over the forecast period, owing to increasing demand for tissue products from economies such as China and India. This is attributed to increasing manufacturing capacity of tissue products by various market players in this region. For instance, Hengan Group expanded its tissue production capacity in China by 50 thousand tons per year in January 2018.
  • Some of the major players operating in the global tissue towel market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue, Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.

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