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Sunwing Foundation, in partnership with Sisters Keeper Elite Basketball, pairs Jamaica's love of basketball with getting kids ready for the new school year

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TORONTO, Aug. 15, 2018 (GLOBE NEWSWIRE) -- As part of their recently launched Flying Start initiative, Sunwing Foundation has partnered with non-for-profit organization, Sisters Keeper Elite Basketball, to help 100 kids in Jamaica develop their love of basketball and get ready for the school year.

Sunwing Foundation
Sisters Keeper Elite Basketball Team



Sunwing Foundation partners with Sisters Keeper Elite Basketball Team
As part of their recently launched Flying Start initiative, Sunwing Foundation has partnered with non-for-profit organization, Sisters Keeper Elite Basketball, to help 100 kids in Jamaica develop their love of basketball and get ready for the school year.



In addition to their participation in this year's Caribbean Hoop Fest taking place in Montego Bay August 17-22, the Sisters Keeper team, which includes athletes from the Canada Elite Ontario Basketball women's team will also be taking time off the court to give back.

On August 18th, they will host a basketball camp in partnership with Sunwing Foundation at Montego Bay Community College for local children and aspiring athletes. Attending kids will receive a backpack filled with books, school supplies and athletic gear, packed earlier this week at Sunwing's head office by the team, family and friends.

"Since 2012, Sisters Keeper Elite has worked to give young women the chance to develop their skills in basketball and steer them towards being contributing members of the community," says Patrick Shaw, Founder, Sisters Keeper Elite Basketball. "Providing skills workshops and helping young women achieve their basketball dreams is at the core of our organization."

The team, including Toronto homegrown athletes Aaliyah Edwards, Rebecca Demeke, Latasha Lattimore and Shyanne Day-Wilson, will also get the chance to play against the women's National Team, top U19 team and college team during their time in Jamaica.

"The Sunwing Foundation is committed to supporting youth and education projects in the destinations that we serve," says Stephen Hunter, CEO of Sunwing Travel Group. "It's an honour to be able to support these young and talented women, as well as connect them with young, local aspiring athletes. This partnership only further embodies Sunwing Foundation's determination to help young people to succeed in both their education and personal development."

This donation is the fourth initiative to take place since the launch of the Flying Start program in March of this year. The first, in partnership with emergency response charity, GlobalMedic, sent 43 boxes of school supplies and donated reading books to the island of Barbuda. The second, in partnership with Books Give Us Wings, sent gently used and new children's books to Jamaica in time for National Reading Day (May 8th). The third initiative sent 250 backpacks filled with gently-used children's books, essential school supplies and other necessities with Kingston-born, Toronto-based supermodel Stacey McKenzie to Jamaican schools via Sunwing Airlines in April.

For more information on the Flying Start program, please visit www.sunwingfoundation.com.

For more information on Sisters Keeper Elite Basketball, please visit https://www.sisterskeeperelite.com/.

About The Sunwing Foundation
A charitable initiative established by the Hunter family, the Sunwing Foundation reflects the Sunwing Travel Group's enduring commitment to the support and development of youth in the communities where it operates in the form of project funding or the transport of humanitarian aid. The Sunwing Foundation passes on 100% of the charitable donations it raises to the communities that need it the most, funding educational and skills development projects to provide a direct, impactful, and sustainable improvement to quality of life for years to come.

For all media enquiries, please contact:

Rachel Goldrick
Senior Corporate Communications Manager
Sunwing Vacations
1-800-387-5602 | media@sunwing.ca 

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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/09f944ef-840b-4e2d-b884-a9e6d2a62b90

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/012720ee-0912-4879-b1b6-5de1cee65b7c

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