Market Overview

Event Management Software Market is Expected to Grow at the CAGR of 11.2% During 2018-2026: Credence Research


SAN JOSE, Calif., Aug. 14, 2018 (GLOBE NEWSWIRE) -- According to a new market research report published by Credence Research, "Event Management Software Market (By Mode of Deployment (On-premise and Cloud-based/On-demand), By Functionality (Event Planning Software, Event Registration & Ticketing Software, Event Marketing Software, Analytics & reporting Software, and Others), By Geography (North America, Europe, Asia Pacific, and Rest of the World)) - Growth, Future Prospects, and Competitive Landscape, 2018 -2026", the global event management software market was valued at US$ 6.43 Bn in 2017 and expected to expand at a CAGR of 11.2% during the forecast period from 2018 to 2026.

Product & Market Insights

Event management software help event planners to plan and manage the entire event efficiently using a single platform. Event management software automate majority of the repetitive tasks, thereby streamlining the entire event lifecycle and lowering overheads by using features like venue search and expense management. Event registrations is a crucial aspect in the event management business and any error has dire consequences on business profits. Event managers across the globe are turning towards automated solutions that enable not only registration but also ticketing, thereby ensuring direct control over both distribution of invitations and sales. Thus, major evolution in event management software products has been the gradual shift of registration entry from organizers to participants. With self-registration, organizers have become free to focus on other key facets of the event, thereby benefitting their guests and guaranteeing success as a planner.

Liberalization and globalization has helped business organizations across the globe to expand their footprints internationally, increasing hosting of trade exhibitions, corporate annual meetings, and summits. The continual increase in the number of such events has led to growth in the event management industry. This, coupled with the evolving digital habits of consumers has increased the adoption of event management software solutions among business enterprises and event planners.

In view of growing event management industry and increasing integration of IT technologies for event planning and management, the demand for event management software solutions will surge, offering tremendous growth potential for both business enterprises and event planners. With businesses spending hefty amount on organizing events (~2% - 4% of annual revenue) every year, vendors foresee a growth opportunity for developing solutions customized as per the needs of organizations.  Key companies profiled in the research study include EventBrite Inc., Xing Events Cvent, Inc., SocialTables, EventZilla, Bizzabo Inc., Certain, Inc., Zerista, Gather Technologies Inc., Ungerboeck Software International, etouches Inc., Zoho Corporation, and among others.

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