Market Overview

12 ReTech Rebrands Its Apparel Subsidiary to Emotion Fashion Brands, Inc. to Facilitate Future Growth


Carson City, NV & Hong Kong, Aug. 07, 2018 (GLOBE NEWSWIRE) -- 12 ReTech Corporation (OTCQB:RETC) announced today that it is renaming its apparel subsidiary to Emotion Fashion Brands, Inc. which is selling apparel under the Emotion Fashions, Lexi-Luu Dancewear and Punkz Gear brands.

Hub Blanchett, Emotion Fashion Brand's CEO commented, "We decided to change our corporate name to Emotion Fashion Brands, Inc. as we think that the new name better communicates our desire to provide a wider selection of apparel to our consumers. Today, we are selling contemporary fashion, but we will soon be providing activewear, casual wear and office wear designs to our consumer base under the Emotion Fashions brand. In addition, we have consolidated our Lexi-Luu Dancewear, Punkz Gear, Skipjack and Cleo VII brands to operate inside Emotion Fashion Brands, Inc."

Emotion Fashion began its rebranding efforts by redesigning its Instagram page ( and will soon unveil its redesigned website which will feature 12 ReTech's best e-commerce technologies which are designed to engage shoppers and boost sales conversion (12 Online Solutions).

Hub Blanchette continued "We believe that fashion is something that you want to be seen in and that encompasses more than just clothing. While apparel is something you just wear, OUR Emotion Fashions will be "Fashion For Every Mood… and Every Woman!" As we grow, it will feature a wider assortment of fashionable larger sizes not offered by most brands. We understand that our demographic contains larger sizes and we want our brands to be inclusive for all the shoppers of that demographic, while still being fashionable and comfortable. We also believe in giving back to our communities and therefore we will embrace causes important to women that resonate with us and our customer base."

Emotion Fashions supplies the women's contemporary market with stylish and comfortable apparel that fits the multi-faceted lifestyle of today's woman. Interested consumers can view and purchase our products at In addition, we are effectively using Instagram and Facebook social media channels to enhance our brand marketing campaigns. On Instagram, please visit us on Inside Facebook, search for "Emotion Fashion" to find us.

Angelo Ponzetta, 12 ReTech's CEO stated, "I am pleased with the progress being made on the Emotion Fashion Brands business plan centered around an effective e-commerce strategy. We plan to sell first in North America and soon thereafter in the rest of the world. Our North American strategy is to recruit wholesale business accounts and also to court the direct to consumer channel. Our rest of the world strategy is also making good progress where we have garnered the attention of several large distribution houses for our apparel products. We have completed moving our factory from Los Angeles to Salt Lake City and we have just started earning revenue from our microbrands. I look forward to the future announcements of progress being made in both sales territories."

About Emotion Fashion Brands, Inc.:

"Fashion for Every Mood...For Every Woman!"

We started our business in Sunny California during 2011 and offer clothing that is equal parts wearable art & fashion for the "every day woman". Since then, Emotion Fashion Brands, Inc. has acquired other brands that benefit from our USA production, design and marketing expertise which speaks to specific niche markets like: Lexi-Luu Dancewear, Punkz Gear, Cleo VII and Skipjack Dive & Dance Wear. For more information please visit our website at You may also see us on Instagram at

About 12 ReTech Corporation:

At our core, we are a software company whose technology allows retailers to combat the dual threats of Walmart and Amazon — both online and in physical stores. Our microbrand rollup acquisition strategy allows us to demonstrate the effectiveness of our software, devise and test new products, while providing shareholder value through immediate revenue and earnings growth. The Company operates through our subsidiaries on three continents: 12 Hong Kong, Ltd., 12 Japan, Ltd., 12 Europe A.G., 12 Retail Corporation (and its subsidiaries in North America, including Emotion Fashion Brands, Inc.). For more information please visit our website at

12 ReTech Corporation is publicly listed on the OTCQB Markets under the symbol RETC.

Safe Harbor: This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.

Investors Relations Contacts:
Mark Gilbert
Magellan FIN, LLC
317-361-2392 (USA)

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