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HOUSTON, TEXAS, Aug. 06, 2018 (GLOBE NEWSWIRE) -- Women's apparel and fashion accessories retailer, Charming Charlie, today announced the relaunch of eCommerce on its website, www.charmingcharlie.com. Charming Charlie will welcome back existing customers and introduce new customers to the brand with seven days of online only specials starting August 7th.

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"We took our eCommerce site down in February because we believed we needed to make the platform more compelling and reflective of the brand our customers have come to know and love," said Lana Krauter, Chief Executive Officer of Charming Charlie. "We are thrilled with the result and see this as an important next step in the revitalization of Charming Charlie."

In addition to an improved customer experience, the new site platform is also better equipped to handle Charming Charlie's vast online catalog of apparel, handbags, fashion jewelry, gifts, beauty, shoes, scarves, tech, travel, pets, kids and RSVP, and special occasion. And while the Company is excited to share the new eCommerce site with customers, they will continue to evolve it from a look and feel, and capability perspective over the coming months.

Adds Krauter, "This is only the beginning for Charming Charlie and our customers. We look forward to sharing more exciting changes as we move into the fall and holiday seasons."

For more information visit: https://www.charmingcharlie.com/pages/faqs.

About Charming Charlie:

Charming Charlie is a one-of-a-kind source of style that's been inspiring women to live more colorfully since 2004. Known for offering a wide array of women's apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find. With over 260 stores in the United States, Charming Charlie continues to spread color and style from coast to coast with irresistibly affordable fashion that keep women coming back again and again. For more information, please visit www.charmingcharlie.com. For daily updates, follow us on Instagram, Facebook, Twitter, Pinterest, and YouTube: @charmingcharlie.

Kat Klein
Charming Charlie
713-634-4232
kat.klein@charmingcharlie.com

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