Market Overview

Global B2C E-Commerce Market 2018: Driven by the Rise of Mobile Shopping Worldwide and the Robust Growth of Online Retail in Emerging Markets

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Dublin, Aug. 03, 2018 (GLOBE NEWSWIRE) -- The "Global B2C E-Commerce Market 2018" report has been added to ResearchAndMarkets.com's offering.

Global B2C E-Commerce sales continue their rapid expansion driven by the rise of mobile shopping worldwide and the robust growth of online retail in emerging markets. Between 2018 and 2021, retail E-Commerce sales are expected to maintain a double-digit pace in percentage terms, with M-Commerce sales projected to nearly double over the same time period, according to forecasts cited in the report.

Close to one-half of global B2C E-Commerce revenues are generated in the Asia Pacific region. Europe and North America rank next in terms of current online sales, while the emerging markets in the Middle East, Africa and Latin America are expected to experience the highest growth rate in B2C E-Commerce sales through 2021 of all the global regions. On the country level, the world's top 5, China, the USA, the UK, Japan and Germany, account for more than three-quarters of global digital commerce. In China alone, more than half a billion people made purchases over the Internet last year.

The report also points to the diverse preferences of digital consumers in nearly 30 global markets. The choice of payment and delivery methods, as well as devices used for purchasing and the leading product categories vary from country to country. One common characteristic shared by many markets is the dominant position of online marketplaces in both domestic and cross-border E-Commerce. The leading shopping platforms, Alibaba, Amazon, and eBay accounted for close to 50% of worldwide B2C ECommerce.

Questions Answered in this Report

  • What are the projections for global B2C E-Commerce and M-Commerce sales through 2021?
  • How much of worldwide retail sales is online in 2018?
  • What are the top countries by B2C E-Commerce sales?
  • How do the preferences of global online shoppers regarding payment and delivery methods differ by country?
  • What are the leading companies in global E-Commerce and in the major markets?

Companies Featured

  • ASOS PLC
  • Adidas AG
  • Alibaba Group Holding Ltd
  • Allegro Group CZ S.R.O
  • Amazon Seller Services Pvt. Ltd.
  • Amazon.com Inc
  • Americanas.Com SA
  • Apple Inc
  • Auchan Holding SA
  • B2W Companhia Digital
  • Banco Falabella S.A.
  • Bidorbuy.com Inc
  • Booking.com BV
  • boohoo group plc
  • CNova Comrcio Eletrnico S.A.
  • Canadian Tire Corporation Ltd
  • Carrefour SA
  • Cdiscount SA
  • CompuMe LLC
  • Costco Wholesale Corp.
  • D-MARKET Elektronik Hizmetler Tic. A.S
  • Dafiti Latam GmbH & Co Beteiligungs KG
  • DealDey Ltd.
  • Debenhams Retail PLC
  • eBay Inc
  • EZbuy International Pty Ltd
  • El Corte Ingles SA
  • El Puerto de Liverpool
  • FNAC SA
  • Facebook Inc
  • Flipkart Online Services Pvt. Ltd.
  • Giosis Group
  • Gitti Gidiyor Bilgi Teknolojileri San. ve Tic. A.S.
  • Groupe Diwan S.A.
  • Groupon Inc.
  • Hicart SA
  • Home Depot Inc.
  • Hudson's Bay Co Wal-Mart Stores Inc.
  • Interpark Holdings Corp.
  • JD.com Inc
  • Jarir Marketing Co
  • Jumia Nigeria Ltd
  • Konga Online Shopping Ltd
  • La Redoute SA
  • Lazada Group SA
  • Linio Argentina SRL
  • MENA 360 DWC LLC
  • Magazine Luiza S.A.
  • MasterCard International Inc
  • Mercadolibre Inc.
  • Myntra Jabong Pvt. Ltd
  • Naspers Ltd.
  • Naver Corporation
  • Noon AD Holdings One Person Company LLC
  • OLX Inc.
  • Otto Group GmbH
  • Ozon Holdings Ltd
  • PT Bhinneka Mentaridimensi
  • PT Bukalapak
  • PT Tokopedia
  • PT XL Planet Digital Tbk
  • PayPal Holdings Inc
  • Paytm Mobile
  • Solutions Pvt. Ltd.
  • Pick n Pay Stores Ltd
  • Rakuten Inc
  • Rocket Internet SE
  • S.A.B. de C.V
  • SK Telecom
  • Sberbank Rossii PAO
  • Sea Ltd
  • Shufersal Ltd.
  • Softbank Group Corp
  • Souq.com FZ-LLC
  • Suning.com Co. Ltd.
  • Takealot Online (Pty) Ltd.
  • Taobao China Software Co Ltd
  • Tesco Plc
  • The Central Group
  • Ulmart ZAO
  • Utkonos Plyus OOO
  • Via Varejo S.A.
  • Vipshop Holdings Ltd.
  • Visa Inc.
  • Wadi International General Trading LLC
  • Walmart Brasil Ltda
  • Walmart Inc.
  • Wemakeprice Inc.
  • Wildberries LLC
  • Woolworths Group Ltd
  • Woolworths Pty Ltd
  • X5 Retail Group N.V.
  • Yahoo Japan Corp.
  • Yudala Ltd

Key Topics Covered

1. Management Summary

2. Global Developments
Global Retail E-Commerce (incl. B2C and C2C) Sales, in USD billion, and Share of Total Retail Sales, in %, 2016 - 2021f
Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f
Breakdown of Global B2C E-Commerce Sales by Regions, in %, 2017e
Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
Number of Internet Users, in millions, and Penetration, in % of Population, by Region and Worldwide, 2012-2017e
Number of Online Shoppers Worldwide, in billions, and Penetration, in % of Internet Users, 2016 - 2021f
Online Shopper Penetration, in % of Internet Users, by Region, 2017e
Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. Countries in Asia, Q2 2017
Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
Global Retail M-Commerce Sales, in USD billion and Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Top 10 Countries by Omnichannel Retail Development Index, on the Scale 1-100, 2017
Cross-Border Share of Global Retail E-Commerce Sales, in %, 2016 & 2022f
Share of Global Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
Payment Methods Preferred in E-Commerce, in % of Global Online Shoppers, Q1 2017
Delivery Options Preferred by Online Shoppers When Offered at No Extra Cost, in % Global Online Shoppers, 2017
Online Media Sources Used Regularly to Find Inspiration for Purchases, in % of Global Online Shoppers, 2018e
Reasons For Not Shopping Online, incl. Payment-Related, in % of Global Internet Users Who Do Not Shop Online, Q1 2017
Ways Used by Online Shoppers to Decrease Online Security Risks, in % of Global Online Shoppers, 2017 & 2018e
Top 10 Online Retailers by Market Share, in % Global B2C E-Commerce Sales, 2016
Share of Online Shoppers Buying From Amazon, by Region and Worldwide, in % Online Shoppers, 2018e
Top 10 E-Commerce Sites, by Total Website Visits, in millions, incl. Top 5 Countries by Share of Visits, in %, April 2018

3. Asia-Pacific
3.1. Regional
Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2016 & 2017
E-Commerce Share of Total Retail Sales in Asia-Pacific, in %, 2016 & 2017
M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, 2016 - 2021f
3.2. Advanced Markets
3.2.1. Japan
3.2.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, May 2018
3.2.1.2. Trends
M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2015-2023f
Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e - 2021f
3.2.1.3. Sales & Shares
B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2017
B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, and CAGR, in %, 2016 - 2023f
Retail E-Commerce Share of Total Retail Sales, in %, 2017e
B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
3.2.1.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2017 & 2022f
3.2.1.5. Products
B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %, 2016 & 2017
B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2016 & 2017
3.2.1.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
3.2.1.7. Delivery
Most Important Delivery Options, in % of Online Shoppers, June 2017
3.2.1.8. Players
B2C E-Commerce Player Overview, May 2018
Top 5 Companies by B2C E-Commerce Market Share, in %, 2016
Top 3 E-Commerce Websites by Number of Users on PC, in millions, April 2017
3.2.2. South Korea
3.2.2.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, April 2018
3.2.2.2. Trends
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
O2O Services Used, in % of Mobile Device Users, June 2017
3.2.2.3. Sales & Shares
Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2017
E-Commerce Share of Total Retail Sales, in %, 2017
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
3.2.2.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2017e
Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
3.2.2.5. Products
E-Commerce Sales by Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
3.2.2.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
3.2.2.7. Delivery
Overview of Delivery Options Offered by the Top 2 E-Commerce Players, April 2018
3.2.2.8. Players
Overview of B2C E-Commerce Players, April 2018
Turnover of Selected Major E-Commerce Platforms, in KRW trillion, 2017e
3.2.3. Australia
3.2.3.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, April 2018
3.2.3.2. Trends
Percentage Share of Online Sales Generated via Mobile, in % of SMEs, 2016 & 2017
Share of Domestic and Cross-Border Online Spending by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border Spending, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, 2017
3.2.3.3. Sales & Shares
Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2017
B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, February 2017 - February 2018
Retail E-Commerce Sales, in USD billion, and CAGR, in %, 2017e & 2021f
3.2.3.4. Users & Shoppers
Number of Internet Users and Online Shoppers, in millions, and Penetration, in % of Individuals and in % of Internet Users, by Age Group and Gender, FY 2016/2017
3.2.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, by Age Group and Gender, FY 2016/2017
Breakdown of Online Spending by Product Category, in %, 2016 & 2017
3.2.3.6. Payment
Breakdown of Online Payments by Payment Method, in %, 2013 & 2016
3.2.3.7. Delivery
Online Shopper Behavior Related to Delivery, in % of Online Shoppers, February 2017
3.2.3.8. Players
Top 5 Online Retail Websites, by Unique Visitors, in millions, October 2017
Websites Used for Online Shopping, by Product Category, in % of Online Shoppers, 2017
3.2.4. Singapore
3.2.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2018
3.2.4.2. Trends
Breakdown of Most Recent E-Commerce Purchase by Device Used, by Mobile and Other Devices, in % of Online Shoppers, August 2017
Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct Digital Research While In-Store, in %, 2016
3.2.4.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2016 & 2020f
Retail E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, January 2018
3.2.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
3.2.4.5. Products
Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016
3.2.4.6. Payment
Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
3.2.4.7. Delivery
Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018
3.2.4.8. Players
Overview of B2C E-Commerce Players, April 2018
Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017
3.3. Emerging Markets
3.3.1. China
3.3.1.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, May 2018
3.3.1.2. Trends
M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017
3.3.1.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 - 2021f
Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 - 2020f
E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 - 2021f
3.3.1.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2017
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
3.3.1.5. Products
Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
3.3.1.6. Payment
Top Payment Methods Used Online, in % of Online Banking Users, 2017
3.3.1.7. Delivery
Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017
3.3.1.8. Players
Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018
3.3.2. India
3.3.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, May 2018
3.3.2.2. Trends
Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. Shopping, Q2 2017
Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. Pure Online, Pure Offline and Mixed, in %, 2017
3.3.2.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f
3.3.2.4. Users & Shoppers
Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 - 2022f & 2026f
3.3.2.5. Products
Breakdown of E-Commerce Sales by Segments, in INR billion, incl. Travel, Retail, Online Grocery and Food Delivery, and Other Services, 2015 - 2017e
Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
3.3.2.6. Payment
Share of Urban Online Shoppers Who Switched from Cash on Delivery to Online Payment Methods Following Demonetization, in % of Online Shoppers, 2017
Breakdown Payment Methods Preferred in E-Commerce, in % of Urban Online Shoppers, 2017
3.3.2.7. Delivery
E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f
3.3.2.8. Players
Overview of B2C E-Commerce Players, June 2018
B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017
3.3.3. Indonesia
3.3.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
3.3.3.2. Trends
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
Activities Performed via Smartphone, incl. Shopping Online, in % of Smartphone Users, July 2017
Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
3.3.3.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2016 & 2021f
Retail E-Commerce Sales, in USD billion, 2018f & 2021f
E-Commerce Share of Retail Sales, in %, 2016
3.3.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2017
3.3.3.5. Products
Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
3.3.3.6. Payment
Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
3.3.3.7. Delivery
Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
3.3.3.8. Players
Overview of E-Commerce Players, March 2018
Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
3.3.4. Thailand
3.3.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2018
3.3.4.2. Trends
Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
Top Platforms Used to Purchase Products Online, incl. Facebook, Instagram, in % of Online Shoppers, February 2017
3.3.4.3. Sales & Shares
B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
3.3.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017e
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017
3.3.4.5. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
3.3.4.6. Payment
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017
3.3.4.7. Delivery
Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017
3.3.4.8. Players
Overview of E-Commerce Players, March 2018
Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017

4. Europe
4.1. Regional
B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2013 - 2018f
4.2. Advanced Markets
4.2.1. UK
4.2.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, June 2017
4.2.1.2. Trends
M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2012 - 2017
4.2.1.3. Sales & Shares
B2C E-Commerce Sales, in GBP billion, by Six Comparative Estimates, and CAGR, in %, 2016 - 2022f
B2C E-Commerce Share of Total Retail Sales, in %, 2012 - 2017
B2C E-Commerce Share of Total Retail Sales, in %, by Three Comparative Estimates, 2016 - 2022f
4.2.1.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 - 2017
Online Shopper Penetration, in % of Adults, 2012-2017
4.2.1.5. Products
Product Categories Purchased Online, in % of Adults, Q1 2017
4.2.1.6. Payment
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
4.2.1.7. Delivery
Breakdown of Preferred Delivery Places Outside Home, in % of Online Shoppers, February 2017
4.2.1.8. Players
B2C E-Commerce Player Overview, June 2017
Top 3 Retail Websites by Unique Visitors, in millions, March 2018
4.2.2. Germany
4.2.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, November 2017
4.2.2.2. Trends
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017
4.2.2.3. Sales & Shares
B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 - 2022f
B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f
4.2.2.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2017
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
4.2.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017
B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017
4.2.2.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017
4.2.2.7. Delivery
Problems Encountered with Online Purchases, in % of Online Shoppers, Q1 2017
4.2.2.8. Players
B2C E-Commerce Player Overview, June 2017
Top 10 Online Shops, by Sales, in EUR million, 2016
4.2.3. France
4.2.3.1. Trends
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
Cross-Border Online Shopper Penetration, in % of Internet Users, 2017
4.2.3.2. Sales & Shares
B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
E-Commerce Share of Total Retail Sales, in %, 2016 - 2021f
4.2.3.3. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Internet Users, 2011 - 2017
4.2.3.4. Products
B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, 2016
Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
4.2.3.5. Payment
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
4.2.3.6. Delivery
Delivery Methods Used in Online Shopping, in % of Online Shoppers, 2017
4.2.3.7. Players
Overview of B2C E-Commerce Players, June 2017
Top 15 E-Commerce Websites, by Total Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, in Q3 2017
4.2.4. Spain
4.2.4.1. Trends
Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 - Q4 2017
Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017
4.2.4.2. Sales & Shares
B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 - 2015
B2C E-Commerce Sales, in EUR billion, 2016 & 2017
B2C E-Commerce Share of Total Retail Sales, in %, 2015 - 2017e
4.2.4.3. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Internet Users, 2011 - 2017
4.2.4.4. Products
Product Categories Purchased Online, in % of Online Shoppers, 2017
4.2.4.5. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
4.2.4.6. Delivery
Breakdown of Acceptable Delivery Time and Preferred Locations for Receiving Orders, in % of Online Shoppers, May 2016
4.2.4.7. Players
Top 10 E-Commerce Websites, by Number of Visits, in millions, 2017
4.2.5. Italy
4.2.5.1. Trends
M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 & 2017e
Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border Imports, in EUR billion, 2012 - 2017e
4.2.5.2. Sales & Shares
B2C E-Commerce Sales, in EUR billion, 2011 - 2017e
B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2017e
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Internet Users, 2011 - 2017
4.2.5.3. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Internet Users, 2011 - 2017
Product Categories Purchased Online, in % of Online Shoppers, 2017
B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017e
4.2.5.4. Products
Product Categories Purchased Online, in % of Online Shoppers, 2017
B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017e
4.2.5.5. Payment
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
4.2.5.6. Delivery
Breakdown of Preferred Courier Services, in % of Online Shoppers, October 2016
4.2.5.7. Players
Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, June 2017
4.3. Emerging Markets
4.3.1. Russia
4.3.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, July 2017
4.3.1.2. Trends
M-Commerce Share of B2C E-Commerce Sales, in %, 2016
B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 - 2017
4.3.1.3. Sales & Shares
B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 - 2016, and Forecasts, in RUB billion, 2018f & 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
4.3.1.4. Users & Shoppers
Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2017
Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017
4.3.1.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2017
4.3.1.6. Payment
Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017
4.3.1.7. Delivery
Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016
4.3.1.8. Players
B2C E-Commerce Player Overview, July 2017
Top 15 Online Shops by Number of Unique Visitors, in thousands, January 2017
4.3.2. Poland
4.3.2.1. Overview
B2C E-Commerce Overview and International Comparisons, July 2017
4.3.2.2. Trends
Devices Used for Online Shopping, in % of Online Shoppers, April 2017
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2017
4.3.2.3. Sales & Shares
B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
B2C E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f
4.3.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2012 - 2017
Online Shopper Penetration, in % of Individuals, 2012 - 2017
4.3.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
4.3.2.6. Payment
Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017
4.3.2.7. Delivery
Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2017
4.3.2.8. Players
B2C E-Commerce Player Overview, July 2017
Top 12 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2016 & April 2017
4.3.3. Turkey
4.3.3.1. Overview
B2C E-Commerce Overview and International Comparisons, July 2017
4.3.3.2. Trends
Devices Used in Online Shopping, in % of Online Shoppers, January 2017
M-Commerce Share of Retail E-Commerce Sales, in %, 2012, 2016 & 2021f
Breakdown of Online Shopping Preference, by Domestic and Foreign Online Stores, in % of Online Shoppers, February 2017
4.3.3.3. Sales & Shares
E-Commerce Sales by Segment, in TRY billion, 2015 - 2017
E-Commerce Share of Total Retail Sales, in %, 2012 & 2016
4.3.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Individuals, 2016 & 2017
4.3.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
4.3.3.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
4.2.3.7. Delivery
Problems Encountered When Shopping Online, in % of Online Shoppers, by Gender and Total, 12 Months to March 2016
4.2.3.8. Players
B2C E-Commerce Player Overview, July 2017
E-Commerce Websites Purchased from, in % of Online Shoppers, January 2017

5. North America
5.1. Regional
Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and the USA, 2016 - 2020f
Share of Consumers Shopping Online At Least Monthly, in % of Consumers, by Canada and the USA, 2016
Average Annual Online Spending per Shopper, in CAD, by Canada and USA, 2016
5.2. USA
5.2.1. Overview
B2C E-Commerce Market Overview, November 2017
5.2.2. Trends
M-Commerce Sales, in USD billion, and Share of Total Retail E-Commerce Sales, in %, 2017f & 2021f
Breakdown of Search and Purchase Channels Used, in % of Online Shoppers, Q1 2017
Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, July 2017
5.2.3. Sales & Shares
Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from Same Quarter a Year Ago, in %, Q1 2014 - Q2 2017
B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 - 2021f & 2027f
B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f & 2027f
5.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, 2016
5.2.5. Products
Breakdown of Retail E-Commerce Sales by Product Category, in %, 2017f
Retail E-Commerce Sales Growth Rate by Product Category, in %, 2016 - 2021f
5.2.6. Payment
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
5.2.7. Delivery
Breakdown of E-Commerce Parcel Delivery Market by Players, in % and in USD billion, 2016e
Top Reasons To Buy From Marketplaces Instead of a Retailer, incl. Shipping, in % of Online Shoppers, Q1 2017
5.2.8. Players
B2C E-Commerce Players Overview, November 2017
Top 10 Publicly Traded Companies by Retail E-Commerce Market Share, in %, 2016 & 2017f
Top 10 Online Retailers Ranked by Global E-Commerce Sales, in USD billion, 2016
5.3. Canada
5.3.1. Overview
B2C E-Commerce Market Overview, November 2017
5.3.2. Trends
Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 & 2017
Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, March 2017
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, March 2016
5.3.3. Sales & Shares
Monthly Retail E-Commerce Sales Compared to Total Retail Sales and Sales of E-Commerce and Mail Order Houses, in CAD million, Jan - Dec 2016 & Jan - Aug 2017
B2C E-Commerce Share of Monthly Total Retail Sales, in %, Jan - Dec 2016 & Jan - Aug 2017
Retail E-Commerce Sales, in CAD billion, and Share of Total Retail Sales, in %, 2015-2020f
5.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, March 2017
5.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
5.3.6. Payment
Top 3 Payment Methods Preferred in E-Commerce, in % of Respondents, March 2017
5.3.7. Delivery
Delivery Methods Used in E-Commerce, by Selected Product Categories, in % of Online Shoppers, 2016
5.3.8. Players
B2C E-Commerce Players Overview, November 2017
Top 20 Retailers by E-Commerce Sales, in CAD million, 2016
Top 10 Retail Sites by Unique Visitors, in millions, February 2017

6. Latin America
6.1. Regional
Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2016e
M-Commerce and E-Commerce Sales CAGR in Selected Countries in Latin America, in %, 2015-2019f
6.2. Brazil
6.2.1. Overview
B2C E-Commerce Market Overview, September 2017
6.2.2. Trends
M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 - January 2017
B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 - 2016
6.2.3. Sales & Shares
B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 - 2017f
B2C E-Commerce Sales Forecasts, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2021f
E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
6.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2016
6.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, June 2017
6.2.6. Payment
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
6.2.7. Delivery
Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017
6.2.8. Players
B2C E-Commerce Players Overview, September 2017
Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2016 & September 2016
6.3. Mexico
6.3.1. Overview
B2C E-Commerce Market Overview, September 2017
6.3.2. Trends
Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017
Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016
Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016
6.3.3. Sales & Shares
B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 - 2015
B2C E-Commerce Sales, in MXN billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
6.3.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2016
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
6.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2015 & 2016
6.3.6. Payment
Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
6.3.7. Delivery
Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017
6.3.8. Players
B2C E-Commerce Players Overview, September 2017
Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017
Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016
6.4. Argentina
6.4.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2017
6.4.2. Trends
M-Commerce Share of E-Commerce Companies' Revenues, in %, 2015 & 2016
Breakdown of Online Shoppers by Domestic Only, Domestic & Cross-Border and Cross-Border Only, in %, October 2016
6.4.3. Sales & Shares
Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2016
Retail E-Commerce Sales, in USD billion, 2015, 2016 & 2020f
E-Commerce Share of Total Retail Sales, in %, 2016 & 2017f
6.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Adult Internet Users, by Purchased at Least Once in the Past and Purchased in the Previous 6 Months, December 2016
6.4.5. Products
B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 - 2016
6.4.6. Payment
Breakdown of E-Commerce Sales by Payment Methods, in %, 2016
6.4.7. Delivery
Preferred Delivery Methods, in % of Online Shoppers, December 2016
6.4.8. Players
Top 25 E-Commerce Websites/Apps Ranked by Number of Orders Received, H1 2017
Top 4 E-Commerce Websites, incl. Total Website Visits, in millions, Argentina's Share of Total Visits, in %, and Estimated Number of Website Visits from Argentina, in millions, August 2017

7. Middle East
7.1. Regional
E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, by Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 - 2020f
7.2. UAE
7.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, January 2018
7.2.2. Trends
Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
7.2.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2015 - 2020f
E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
7.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, 2015 & 2016
7.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016
7.2.6. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
7.2.7. Delivery
Retailers' Perceptions of Customers' Attitude to E-Commerce Delivery, in % of Respondents, October 2017
7.2.8. Players
B2C E-Commerce Players Overview, January 2018
Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
7.3. Saudi Arabia
7.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, January 2018
7.3.2. Trends
Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
7.3.3. Sales & Shares
B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Share of Total Retail Sales, in % 2017e
7.3.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2016 & Q2 2017
Online Shopper Penetration, in % of Respondents, May 2017
7.3.5. Products
Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
7.3.6. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
7.3.7. Delivery
Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
7.3.8. Players
B2C E-Commerce Players Overview, January 2018
Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
7.4. Israel
7.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, January 2018
7.4.2. Trends
Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
7.4.3. Sales & Shares
B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2016
7.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, 2016
7.4.5. Products
Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016
7.4.6. Players
Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017

8. Africa
8.1. Regional
Breakdown of Frequency of Shopping Online, in % of Internet Users, by Egypt, Kenya, Nigeria, Tunisia, South Africa, Compared to Global, Q1 2017
Share of Internet Users Who Do Not Buy Online Due to Lack of Trust, in % of Internet Users Who Do Not Shop Online, by Egypt, Kenya, Nigeria, Tunisia, South Africa, Compared to Global, Q1 2017
8.2. South Africa
8.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
8.2.2. Trends
Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
8.2.3. Sales & Shares
B2C E-Commerce Sales, in ZAR billion, 2015 - 2016 & 2021f
B2C E-Commerce Share of Retail Sales, in %, by Non-Grocery Retail Sales and Total Retail Sales, in %, 2016
8.2.4. Users & Shoppers
Number of Internet Users, in millions, 2016 & 2017e
Online Shopper Penetration, in % of Internet Users, Compared to the Global Average, Q2 2017
Share of Internet Users Shopping Online, in %, and Breakdown of Intention to Shop Online Among Non-Online Shoppers, in %, August 2017
8.2.5. Products
Breakdown of Latest Online Purchase by Product Categories, in % of Online Shoppers, August 2017
8.2.6. Payment
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, August 2017
8.2.7. Delivery
Breakdown of Delivery Speed and Delivery Cost in Latest Online Purchase, in % of Online Shoppers, August 2017
8.2.8. Players
Overview of B2C E-Commerce Market Players, March 2018
Top Online Shops by Market Share, in % of B2C E-Commerce Sales, 2016
8.3. Egypt
8.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
8.3.2. Trends
Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
8.3.3. Sales & Shares
E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Sales, in USD million, 2015/2016 & 2019/2020
8.3.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2016
Share of Internet Users Who Researched Goods or Services Online and Who Purchased Online, in %, 2016
8.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016
8.3.6. Payment
Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
8.3.7. Players
Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
8.4. Nigeria
8.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
8.4.2. Trends
Share of Online Shoppers Preferring to Shop Online via Mobile Phone, in %, 2016
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
8.4.3. Sales & Shares
E-Commerce Sales, in USD billion, 2016 & 2020f
8.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Share of Internet Users Shopping Online At Least Weekly, in % of Internet Users, by Computer and Smartphone, 2017
8.4.5. Products
Breakdown of Product Categories Purchased Online, in % of Online Shoppers, August 2016
8.4.6. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, August 2016
8.4.7. Delivery
Breakdown of Preferred Delivery Features, in % of Online Shoppers, August 2016
8.4.8. Players
Overview of B2C E-Commerce Market Players, March 2018
Breakdown of Preferred Local Websites Preferred for Online Shopping, in % of Online Shoppers, August 2016

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