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29Secrets launches #BeFearless, a pop-up experience encompassing digital, social and experiential activations bringing the bold spirit of 29Secrets to life IRL

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TORONTO, Aug. 02, 2018 (GLOBE NEWSWIRE) -- From August 16th to 18th, 29Secrets—the premier discovery platform and cultural playbook for millennial women—is launching #BeFearless, their first-ever live pop-up experience. This three-day pop-up experience taking place in downtown Toronto aims to encourage women to choose to be fearless.

Attendees are invited to stop by the three-day, free event and enjoy morning workouts with T.O.'s top trainers presented by Joe Fresh, pop by our Design.ME braid bar to get festival-ready hair, get a flawless face with makeovers from bareMinerals, or snap a selfie with Insta-friendly spaces and backdrops. Plus, listen to inspiring speakers from the worlds of fashion, wellness and entrepreneurship, who are all living their lives fearlessly! #BeFearless event attendees will also get the chance to win amazing prizes and go home with a swag bag filled with samples of some of 29Secrets' favourite products.

Held at the House of VR on Toronto's Queen West, the 29Secrets #BeFearless experience encompasses digital, social and experiential activations bringing the bold spirit of 29Secrets to life IRL.

"29Secrets.com is the go-to guide to everything beauty, relationships, wellness and fashion for millennial women," said 29Secrets Vice President of Content, Natalie Milne. "The #BeFearless pop-up is designed to entertain, inspire and encourage women to be their best selves."

#BeFearless with 29Secrets will be held on August 16th-18th, 2018 from 10 am to 5 pm daily at 639 Queen Street West.

Follow @29Secrets and #BeFearless on social media or visit https://29secrets.com/befearless/ for information and updates.

For further information contact: Natalie Milne Natalie.milne@ideonmedia.com. For advertising opportunities contact: Jaime Lipowitz via jaime.lipowitz@ideonmedia.com or (416) 277-1383.

29Secrets serves as the premier discovery platform and cultural playbook for millennial women.  Our readers are trendsetters, who are affluent, educated, and looking for ways to spend their time and money, doing things that make them feel fulfilled.

Ideon Media is a Toronto-based digital firm that offers a wide spectrum of advertiser solutions with best-in-class publisher representation and wholly owned and operated sites, including SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs created by our award-winning in-house editorial team, influencer programs, events, performance network, proprietary data, and analytics.

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