Market Overview

Global Vermouth Market 2018-2022 | Packaging Innovations to Boost Growth | Technavio


The global vermouth market is expected to post a CAGR of close to 6%
during the period 2018-2022, according to the latest market research
report by Technavio.

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Technavio has published a new market research report on the global vermouth market from 2018-2022. ( ...

Technavio has published a new market research report on the global vermouth market from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is product launches.
Product development and expanding product offerings are popular
strategies that are being adopted to increase the demand for alcoholic
beverages such as vermouth. Over the past few years, the global vermouth
market has witnessed a significant rise in the number of product
launches which is expected to boost the growth of the market.

This market research report on the global
vermouth market 2018-2022
also provides an analysis of the most
important trends expected to impact the market outlook during the
forecast period. Technavio classifies an emerging trend as a major
factor that has the potential to significantly impact the market and
contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

In this report, Technavio highlights packaging innovations as one of the
key emerging trends in the global vermouth market:

Global vermouth market: packaging innovations

The launch of new and innovative packaging is an important trend, which
will drive the market during the forecast period. Attractive packaging
garners consumer attention and gives better visibility to the products.
In the last few years, many vermouth players have come up with new
innovations in terms of packaging. For instance, in 2016, the company
Martini unveiled a new bottle and pack design for its vermouth range.
The labels on the packaging contain design details featured on martini
bottles from the mid-19th-century.

"Currently, many vermouth players are following integrated marketing
communications using newspapers, magazines, and social media and working
on their packaging and promotional activities to increase the popularity
of their existing and new offerings,"
says a senior analyst at
Technavio for research on alcoholic beverages.

Global vermouth market: Segmentation analysis

This market research report segments the global vermouth market by
product (DV and SABV) and geographical regions (APAC, EMEA, and the

EMEA led the market in 2017 with a market share of more than 62%,
followed by the Americas and APAC respectively. However, during the
forecast period, APAC is expected to show the highest incremental growth
while the other two regions will witness a decline in their market

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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