Market Overview

Global POC Cardiovascular Diagnostic Market 2018-2022 | Online Marketing of POC Cardiovascular Diagnostics to Boost Demand | Technavio

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Technavio
analysts forecast the global POC cardiovascular diagnostic market to
record a revenue of more than USD 1 billion during the forecast period,
according to their latest market research report.

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Technavio has published a new market research report on the global POC cardiovascular diagnostic mar ...

Technavio has published a new market research report on the global POC cardiovascular diagnostic market from 2018-2022. (Graphic: Business Wire)

The online marketing of POC cardiovascular diagnostics is one of the
major trends being witnessed in the global
POC cardiovascular diagnostic market 2018-2022
. Online marketing
helps end-users, who seek time-efficient tests, to obtain the requested
products within a limited amount of time. Vendors are using promotional
strategies, such as online marketing, to increase the accessibility to
their products, which in turn drives the product sales. Online marketing
strategies also help vendors minimize business setup, distribution, and
operational costs.

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only:
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market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global POC cardiovascular diagnostic market is the
rise in geriatric population:

Global POC cardiovascular diagnostic market:
Rise in geriatric population

The rise in the older adult population across the globe will drive the
adoption of POC devices. This increase in population has extensive
implications on the public health systems of various countries in the
Americas, EMEA, and APAC, which will boost the demand for POC devices in
all diagnostic areas, especially cardiovascular diagnostics.

According to a senior analyst at Technavio for research on in-vitro
diagnostics, "As per CDC, by 2030, the number of US adults aged above
65 years will double to about 71 million, which is about 20% of the US
population. The highest ratio was observed in Japan with 42%, which is
driving the adoption rate of POC diagnostics in these regions. POC
diagnosis for cardiovascular diseases is one of the focus areas of
non-traditional healthcare companies as POC diagnosis provides rapid
results and is increasingly being adopted by people."

Global POC cardiovascular diagnostic market:
Segmentation analysis

The global POC cardiovascular diagnostic market research report provides
market segmentation by product (consumables and systems) and by region
(the Americas, EMEA, and APAC). It provides an in-depth analysis of the
prominent factors influencing the market, including drivers,
opportunities, trends, and industry-specific challenges.

Of the two major products, the consumables segment held the largest
market share in 2017, contributing to over 59% of the market.
Consumables are generally assays that can be used only once depending on
the type of test. The segment is expected to continue to dominate the
global market throughout the forecast period.

The Americas held the largest share of the market in 2017, accounting
for around 42% share. It was followed by EMEA and APAC respectively.
According to the Organization for Economic Co-operation and Development
(OCED), in 2015, 2.7 million of the US population had at least one CVD
condition. The region is expected to continue to dominate the market by
2022.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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