Market Overview

Midea Launched World's 1st Microclimate AC and Announced the EII Specification Together with Qualcomm at IFA2018


In celebration for Midea's 50th anniversary, Midea
Residential Air Conditioner Division (RAC) of Midea Group, a world
leading technologies group, launched an innovative microclimate
management device "AirX" and announced the Edge Interaction Intelligence
(EII) specification standard together with Qualcomm at IFA2018, Berlin,
Germany on August 31st.

This press release features multimedia. View the full release here:

Midea AirX AC obtained the Product Technical Innovation Award at IFA2018 (Photo: Business Wire)

Midea AirX AC obtained the Product Technical Innovation Award at IFA2018 (Photo: Business Wire)

Air X obtained the Product Technical Innovation Award for its brand new
concept of indoor environment adjustment and environmental simulation.

This remarkable air conditioner carries the most sophisticated room air
quality monitoring system, offering consumers with intuitive room air
quality control in various aspects. It is the first device in the world
that will adjust temperature, humidity, air flow, cleanness and
freshness as a group to provide users the most suitable and comfortable
indoor air experience. With twin air outlets, the Breezeless Mode
achieves a comfortable feeling of wind. Outdoor fresh air importation
allows it to simulate the natural air and provide customers with the
most comfortable and customized fresh air experience at home.

Moreover, supported by the microclimate simulation system, Air X can
interact those 5 different air properties as one group so that users can
enjoy breathing the crispy air of New York Central Park or listening to
the call of the ocean.

Midea also announced the Edge Interaction Intelligence (EII)
specification together with Qualcomm Technologies, Inc. As an extension
of the Midea M-Smart specification, the EII standard is designed to
support different categories of smart home appliances communication
without using the Internet. It will not only support Midea home
appliances, but also support devices across different brands and
categories, ultimately bringing innovative devices and services to
consumers. The M-Smart-EII was specifically designed for the smart home
appliances to help facilitate device onboarding and interoperability.
Midea has selected Qualcomm Technologies to be the first company to
support the M-Smart-EII with its control and automation platforms.

It's believed that AirX, as the world's first microclimate home air
conditioner, will show its epoch-making impact once it hits the market.
Together with EII and other intelligent technologies, Midea will not
only improve the consumers' indoor air experience, but also will play a
positive role in upgrading the air conditioner industry to a smarter and
more comfortable era.

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