Market Overview

College Football Game Day Just Got Even Bigger (at Home) with ESPN and Samsung 2018 QLED TV

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ESPN to feature Samsung QLED TV as the best way to watch college
football

Samsung to showcase its premium QLED TVs at select pregame tailgating
events this season

Samsung Electronics America, Inc., the global leader in television for
more than 12 years, announced an exclusive marketing and retail
collaboration today with ESPN, the national leader in college football,
to showcase Samsung's premium QLED TVs as the best way to watch college
football at home. With 4K screen sizes that go up to 88", college
football becomes even bigger and more immersive with Samsung's lineup of
big screen QLED TVs.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180831005327/en/

Samsung will highlight the capabilities of its super big screen QLED
lineup at select tailgating events across the country. The tour will
visit pre-game festivities at some of this season's most intense
matchups – including Big Ten, Big 12, ACC and SEC rivalries – and the
most exciting playoff events, including the College Football Playoff
Semifinal at the Goodyear Cotton Bowl Classic and the College Football
Playoff National Championship. College football fans at these events
will be able to watch live college football games from around the
country on Samsung QLED TV, so they can see for themselves how QLED
transforms every game into the big game. They will also be eligible to
win a variety of great prizes, including a trip for two to this season's
national championship game in Santa Clara, California.

"ESPN is the preeminent leader in college football, and we're proud to
be their choice for watching all the biggest games at home," said Grace
Dolan, Vice President, Consumer Electronics Marketing, Samsung
Electronics America. "No matter where your team is playing, QLED TV's
huge screen, fantastic resolution and lifelike colors make it easy to
see all of the action this season. With Samsung QLED, anywhere you sit
becomes the best seat in the house."

"Watching college football with family and friends is a fall tradition,"
said Ed Erhardt, President, ESPN Global Sales & Marketing. "And new
technology can make your living room feel like the sidelines at the
stadium. With game-changing size, color, and 4K detail, Samsung QLED TV
provides a transformative experience that we look forward to showcasing
during ESPN's college football coverage."

QLED Truck Schedule

Samsung will feature its QLED lineup at tailgating events before the
following games:

  • Georgia @ South Carolina, Columbia, SC: September 8
  • TCU @ Texas, Austin, TX: September 22
  • Ohio State @ Penn State, State College, PA: September 29
  • Wisconsin @ Michigan, Ann Arbor, MI: October 13
  • Clemson @ Florida State, Tallahassee, FL: October 27
  • Mississippi State @ Alabama, Tuscaloosa, AL: November 10
  • College Football Playoff Semifinal at the Goodyear Cotton Bowl
    Classic
    , Arlington, TX: December 29
  • College Football Playoff National Championship Game, Santa
    Clara, CA: January 4-7

QLED TV Features

Samsung's QLED TV takes Quantum dot technology to the next level with
advancements in light efficiency, stability and a wide color spectrum.
The QLED TV can express accurate color and achieve 100 percent color
volume in the DCI-P3 color space, the format for most cinema screen and
HDR movies for television. The QLED TV's 4K HDR Elite features rich,
deep black levels and bold contrast to display every detail on the
display. Meanwhile, 4K upscaling converts HD broadcasts into 4K,
ensuring that consumers get an incredibly sharp picture no matter the
original resolution of the content they are watching.

At the same time, watching sports at home often involves dealing with
the brightness of the daylight at the stadium and of the daylight coming
into your living room. QLED TV excels in these environments, offering
superior real-world performance for color, contrast, and brightness. And
on particularly bright and sunny days, the QLED TV also has
anti-reflection technology that helps to minimizes glare coming in
through the windows.

In addition, Samsung's new design elements can fit into any home –
regardless of the interior aesthetics or setup. When the TV is turned
off, Ambient Mode brings up decorative content that blends seamlessly
with your décor, all while offering useful information like weather
reports, traffic updates, and news headlines. You can also use Ambient
Mode to display family photos or play background music. And the Q7 and
Q9 models also feature the No Gap Wall Mount, which brings the TV flush
against the wall, closer than ever before, and the all-new One Invisible
Connection cable, which powers the TV and allows placement of components
out of sight. Consumers can now reclaim their living room space once
occupied by set-top boxes, external streaming devices and video game
consoles with a single optical cable that brings all devices together in
a clean, orderly manner.

Samsung's 2018 QLED TV lineup is available now at Samsung.com
and at retailers nationwide. The 2018 QLED TV lineup features large
screen models ranging from 65" to 88", including: Q6F (available in 65",
75", and 82"), Q7C (available in 65"), Q7F (available in 65" and 75"),
Q8F (available in 65", 75" and 82"), and Q9F (available in 65", 75" and
88").

For more information, visit www.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today's technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America's fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and
follow us @SamsungNewsUS.

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