Market Overview

IZEA Announces UnityRank in IZEAx

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Proprietary Influencer Ranking Algorithms from TapInfluence
Acquisition Now Upgraded, Refined, and Available in IZEAx

IZEA
Worldwide
, Inc. (NASDAQ: IZEA),
operator of IZEAx®, the premier online marketplace connecting brands and
publishers with influential content creators, has announced the launch
of UnityRank in IZEAx. The new influencer scoring algorithm affects how
influencers are surfaced to marketers when using UnitySearch within the
system. It is the first example of technology migration from the
TapInfluence platform to IZEAx.

"UnityRank builds upon the robust algorithms that TapInfluence has
developed over many years of refining their influencer discovery tools,"
said Chris Staymates, Vice President of Engineering at IZEA. "We have
leveraged Tap's core technology and augmented it with IZEA's proprietary
data enrichments such as InRank, Discovered Tags, and Discovered
Demographics. The end result is a better search experience for
marketers, helping them quickly find the right influencer for their
sponsorship opportunity."

TapInfluence's discovery suite was a core differentiator that IZEA
identified prior to the acquisition of the company. The migration and
enhancement of the TapInfluence search scoring algorithm represents the
first technology migration between platforms since the acquisition was
completed at the end of July. IZEA's engineering team is actively
migrating additional aspects of the TapInfluence discovery suite into
IZEAx.

UnityRank is available as part of UnitySearch for all IZEAx partners
today. To learn more, or to schedule a demonstration, visit http://www.izea.com.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. ("IZEA") operates online platforms that connect
marketers with content creators. IZEA platforms automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA influencers include everyday
creators as well as celebrities and accredited journalists. Creators are
compensated for producing unique content such as long and short form
text, videos, photos, status updates, and illustrations for marketers or
distributing such content on behalf of marketers through their personal
websites, blogs, and social media channels. Marketers receive
influential content and engaging, shareable stories that drive
awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement

This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements, and terms such as "anticipate," "expect,"
"intend," "believe," "may," "will," "should," or other comparable terms,
are based largely on IZEA's expectations and are subject to a number of
risks and uncertainties, certain of which are beyond IZEA's control.
Actual results could differ materially from these forward-looking
statements as a result of, among other factors, changing economic
conditions. In light of these risks and uncertainties, there can be no
assurance that the forward-looking information contained in this release
will in fact occur.

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