Market Overview

The Snack Bar Market in the U.S. 2018-2023 - Kelloggs and General Mills Dominate the Market -


The "United
States Snack Bar Market - Growth, Trends, and Forecast (2018 - 2023)"

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The United States snack bar market is estimated to be valued at USD 6.8
billion by 2023, registering a CAGR of 7%.

Energy and nutrition bars occupy almost one third of the snack bar
market the United States, and are consumed widely across the country.
The volumetric sales of snack bars are expected to register a CAGR of
2.1% during the forecast period.

Increasing Demand from the Sports Sector

Brands are becoming more specific regarding the type of athletic support
they provide, by targeting defined segments of the overall sports
experience, from preparation to recovery.

  • Energy and endurance bars maintain blood-glucose levels during
    exercise, and contain a high concentration of carbohydrates, with
    typically moderate amounts of protein and fat.
  • Balanced bars have very evenly balanced nutritional profiles, which
    contain similar proportions of carbohydrates, protein, and fat.
  • Protein bars in the United States are targeted at bodybuilders, to
    help them achieve their muscle mass and strength goals.

Consumers of sports nutrition products have been bodybuilders and
athletes. This trend is changing, as weekend sports enthusiasts and
lifestyle users are creating new market opportunities for snacks bar

Key Highlights

  • Granola Bars are the Leading Snack Bar Type
  • Kelloggs and General Mills Dominate the Market

Key Topics Covered

1. Introduction

2. Research Approach and Methodology

3. Market Overview

4. Market Segmentation

5. Competitive Landscape

6. Company Profiles

  • Abbott Laboratories Inc.
  • Clif Bar (Luna Bar)
  • General Mills
  • GlaxoSmithKline plc
  • Kellogg
  • Kind Snacks
  • Mars Inc.
  • Natural Balance Foods
  • Nestle
  • United Biscuits (Holdings) plc
  • Weetabix Ltd.

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