Market Overview

Grundig Unveils Exclusive Massimo Bottura Collection

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In collaboration with the world-renowned chef Massimo Bottura,
Grundig has designed an exclusive kitchen appliance collection inspired
by excellence – the Grundig Massimo Bottura Collection.

Grundig, Europe's leading manufacturer of home electronics, today
launched its first exclusive kitchen appliance collection in
collaboration with the world-renowned and influential chef, Massimo
Bottura, at IFA 2018.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180831005267/en/

The Grundig Massimo Bottura Collection (Photo: Grundig)

The Grundig Massimo Bottura Collection (Photo: Grundig)

Announced as Grundig's official brand ambassador earlier in the year,
Bottura has worked closely with the Grundig, to design a small domestic
kitchen appliance collection which marries premium quality with design.

Designed to meet the demands of home cooks who want a durable
high-quality product without compromising on design, the appliances were
tested in Bottura's professional kitchen in his Michelin-star restaurant
Osteria Francescana by the chef and his team.

Building on Grundig's heritage of harmonious design, quality and
innovation, the Grundig Massimo Bottura collection includes a Kitchen
Mixer, Toaster, Coffee Machine, Power Blender and Hand Blender, all
adorned with Bottura's signature and his famous quote ‘cooking is an
act of love'
, which represents the shared ethos of the chef and
Grundig on the importance of respecting food.

Inspired by Massimo's personality and obsession with quality, the range
is distinctive in a powerful matte black symbolising Massimo's strong
character, and antique-gold to showcase the value of food. The exclusive
collection helps home cooks celebrate the joy, love and art that goes
into home cooking.

This is the first product collaboration with a kitchen brand for the
chef, who is recognised as one of the world's most influential creative
geniuses by The New York Times and whose restaurant Osteria Francescana
recently topped the 2018 World's Best Restaurants list for the second
time since 2016.

Hakan Bulgurlu, CEO of Arçelik parent company of Grundig, commented
on the new product line:

"Grundig has a known heritage of premium refined design, without
compromising on functionality or quality. We're excited to launch our
first official product collaboration with Massimo, who shares our
passion for innovation, quality and design. This is just the first of
our collaborations with Massimo, which draws on his experience in the
industry and his creativity and allows our customers to access unique
exclusive products for their home."

Massimo Bottura, Michelin-star chef and Grundig Brand Ambassador says:

"The home kitchen holds a special place in my heart, where love,
creativity and memories are made and shared. As a child in Modena, I
would often be found hiding under the kitchen stable while my
grandmother rolled pasta and folded tortellini. During these times, one
of the most important lessons I learned from her was to respect food and
not let anything go to waste. My passion and vision for cooking was
built upon these values. I'm very happy to collaborate with Grundig on
this collection and hope it will raise awareness with home cooks to
respect food, waste less and be more creative, as cooking is an act of
love."

ENDS

About Grundig
Grundig is part of Arçelik A.Ş, the leading
home appliances manufacturer of Koç Group, a Fortune Global 500 company.
With over 70 years' experience in the home electronics market, Grundig
has become known for its high-quality products and a customer-focused
approach. Upon entering the white goods market, Grundig became one of
Europe's sole full-range manufacturer of home electronics. The brand
remains true to its brand attributes including its 70 years of
experience, user-friendly and elegant design, eco-consciousness, high
standards and quality control. With a portfolio of more than 500
different products – ranging from OLED TVs, mobile audio devices, hair
styling devices, vacuum cleaners and kitchen appliances to ovens,
dishwashers and washing machines – the brand offers a solution for every
room in the modern home. Accolades received by Grundig include the
Product Design, Red Dot Design and Plus X Awards. The brand has won
critical acclaim from Stiftung Warentest, a leading global testing
institute in Germany and the Trusted Reviews, an independent UK testing
organization. Grundig products are mainly produced in own production
sites in Europe and marketed in more than 65 countries around the world.

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