Market Overview

North American Vitamin Fortified & Mineral Enriched Food & Beverage Market - Forecast to 2023 -


The "North
America Vitamin Fortified and Mineral Enriched Food & Beverage Market -
Growth, Trends, and Forecast (2018-2023)"
report has been added
to's offering.

The North America vitamin fortified and mineral enriched food & beverage
market is anticipated to witness a CAGR of 7.6% during the forecast
period of 2018-2023.

In North America, health of women is a major driver for the fortified
food industry. Concern regarding bone and pregnancy health is becoming
increasingly important for fortified packaged food. Many brands of dairy
products and bread focus on bone health, emphasizing calcium content.
These products particularly appeal to older American consumers who wish
to obtain the maximum quantity of nutrients in their food. Thus, North
America plays a vital role in the development of this market, with focus
on innovation of ingredients.

By application, the market for fortified food & beverage is segmented as
cereals, dairy, confectionery, and infant products, to name the major
ones. However, cereals and confectionery are the major market

North America is the major market for the vitamin fortified and mineral
enriched food industry. Therefore to stimulate growth, manufacturers are
working towards varying their formulas to include newly popular
ingredients based on consumer demand and market opportunities.

Key Developments

  • Ocean Spray rounded its product portfolio of good for you juices with
    new organic 100% juice blend and pure cranberry.
  • Campbell Soup owned refrigerated CPG brand Bolthouse Farms announced
    the launch of its pea-based protein milk.

Key Topics Covered:

1. Introduction

2. Research Approach and Methodology

3. Study Overview

4. Market Dynamics

5. Market Segmentation

6. Competitive Landscape

7. Company Profiles

  • Abbott Laboratories
  • Campbell Soup
  • General Mills Inc.
  • H.J. Heinz
  • Hain Food Group Inc.
  • Kellogg Company
  • Land O'Lakes
  • Nantucket Allserve Inc.
  • PepsiCo
  • Philip Morris Companies Inc.
  • Proctor & Gamble
  • The Coca-Cola Company

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