Market Overview

Global Poultry Health Market Outlook to 2026 featuring Bayer, Boehringer Ingelheim, Eli Lilly & Co, Merck, Sanofi, and more -


The "Global
Poultry Health Market Size, Market Share, Application Analysis, Regional
Outlook, Growth Trends, Key Players, Competitive Strategies and
Forecasts, 2018 To 2026"
report has been added to's

The global poultry health market was valued at US$ 6,152.1 Mn in 2017
and expected to reach US$ 11,506.3 Mn by 2026, expanding at a CAGR of
7.1% from 2018 to 2026.

Over the past few years, the concept of maintaining optimum health of
the flock, rearing antibiotic free and organically fed birds has been
gaining importance. Consumption of leaner white meat as against meat
from cattle has been a prominent pattern that is being consistently
witnessed in the market. Changing lifestyle and food habits of consumers
and growing demand for protein rich diet solutions have also fueled the
urge to rear healthy flock and thereby drive the poultry health market.
Such trends have led to growing consumption of feed additives,
parasiticides, and vaccines in poultry farming.

Increasing adoption of preventive measures in poultry health has also
facilitated new avenues for advanced diagnostic methods such as
laboratory based genetic testing and the latest imaging technologies.
Increasing consumer concerns over food safety, and growing preference
for animal protein foods have also led to escalated demand for feed
additives, parasiticides and anti-infectives.

High costs of poultry feeds and frequent catastrophic disease outbreaks
have recently affected poultry production. This has therefore urged
poultry farmers to adopt preventive measures to avoid such events and
thereby avail prevention from financial loss. Hence, high demand for
vaccines is an obvious consequence of the prevailing market trends.

The overall poultry health market is highly fragmented, with the
presence of several multinational and local players. Rapid penetration
of international players in emerging markets of Latin America and Asia
Pacific, introducing their products at competitive prices has further
intensified the market competition. The market incumbents are further
expected to enhance their hold in the market through intensive expansion
of product portfolio and penetration in agrarian economies. The market
players are also anticipated to enhance their competence in research and
development with the intention to introduce technologically advanced
solutions at reduced prices.

Key Market Movements

  • Growing meat consumption worldwide to further increase the demand for
    poultry foods
  • Increase in the number of diseases and epidemic outbreaks in poultry
  • Technological advancement in vaccine production technologies and
    genetic testing methods making diagnosis and treatments affordable and
  • Advent of DNA vaccines
  • Potential of advanced diagnostic imaging techniques in poultry farming

Companies Mentioned

  • Bayer AG (Bayer Animal Healthcare)
  • Bimeda, Inc.
  • Boehringer Ingelheim Animal Health
  • Ceva Animal Health, Inc.
  • Eli Lilly and Company (Elanco Animal Health)
  • Merck & Company, Inc.
  • Sanofi SA (Merial Animal Health)
  • Virbac SA
  • Vetoquinol SA
  • Zoetis, Inc.
  • AffiniTech, Ltd.
  • BioChek Smart Veterinary Diagnostics
  • BioinGentech Biotechnology Company
  • Bioneer Corporation
  • IDvet
  • IDEXX Laboratories, Inc.
  • MEGACOR Diagnostik GmbH

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