Market Overview

OnRobot: Danish Robot Equipment Flagship Company Acquires Unique Robotics Firm


Within just one year, the new company Purple Robotics has developed
an innovative vacuum gripper, the world's first specifically for cobots.
Purple Robotics has now been acquired by OnRobot, one of the truly
significant robot industry endeavours. The acquisition takes place a
mere two months after the OnRobot merger of three robotics companies
from the USA, Hungary, and Denmark to create one global player with a
strong focus on the market for industrial robot accessories.

This press release features multimedia. View the full release here:

Picture 1 (Photo: Business Wire)

Picture 1 (Photo: Business Wire)

Now, OnRobot in Odense, Denmark, adds another trail-blazing technology
to the product mix. With the acquisition of the company Purple Robotics,
OnRobot can now offer its partners the world's first dual vacuum
gripper. The gripper attracted international robot industry attention
when presented by the inventors at Automatica, the world's largest
robotics fair, in Munich in June this year.

Purple Robotics was established by the three Danish "super-nerds" Lasse
Kieffer, Henrik Tillitz Hansen, and Peter Nadolny Madsen, all of whom
have a background as product developers at the company behind the
world's first cobot, Universal Robots. And this is the valuable
expertise which OnRobot is now fusing with its existing R&D department
at their headquarters in Odense. Lasse Kieffer, Purple Robotics CEO,
looks forward to joining the OnRobot organisation together with his

"It has been really good fun to create a brand new robotics company and
to disrupt the market for vacuum grippers with our invention. It makes a
lot of sense and creates significant synergy to join forces with OnRobot
who have already created a strong, global sales organisation. This means
that we can focus 100% on developing the world's coolest robotics
products. Together, we can go far," says Lasse Kieffer.

Already sold in 25 countries 3 months after launch

Since entering the market, Purple Robotics has experienced a veritable
onslaught from partners worldwide wishing to be able to offer the
product to their customers. Already three months after launching the
product, 40 partners in 25 countries have concluded partnership
agreements with Purple Robotics for the patented innovation.

The Purple Robotics dual vacuum gripper can, so to speak, give a robot
arm two "hands" and thereby the ability to handle several items
simultaneously and solving multiple tasks in one movement. Additionally,
it has an electric pump integrated in the gripper itself, meaning that
users need not worry about hoses, compressed air, and cables as with
conventional vacuum gripper solutions.

The vacuum gripper meets a clear need in the global industry for
efficient and flexible robot solutions which are simple and quick to
commission. It takes less than 30 minutes to install the Purple Robotics
gripper on a robot and start it up. The vacuum gripper is able to gently
and efficiently handle items of many different dimensions, weights,
materials, and shapes. The lifting capacity is 10 kilograms and the
robot gripper is designed for use on a wide range of light-weight robots
from all robot manufacturers.

"It must be easily conceivable to automate even small production
batches. Otherwise, robot technology is not a good investment. This is
why we hand pick the best and most user-friendly robot products and
integrate them in OnRobot. We are extremely pleased to now be able to
offer our robot partners and integrators the vacuum gripper, just as we
look forward to being able to add the top class Purple Robotics robot
developers to our development department," says Enrico Krog Iversen, CEO
at OnRobot.

The acquisition of Purple Robotics means that the Vacuum Gripper will be
presented in the USA to robot equipment buyers at the IMTS fair in
Chicago during 10-15 September. After the spring merger of the three
robotics companies OnRobot, Perception Robotics, and OptoForce, the
OnRobot product range now features a wide assortment of robot equipment,
including electric grippers, force-moment sensors, gecko grippers, and
tactile sensors.

"We are now one step closer to our vision of offering
"one-stop-shopping" for buyers of robot accessories. Purple Robotics
will definitely not be our last acquisition. We have our eye on a number
of other, interesting companies around the world," says Enrico Krog

OnRobot has also recently welcomed another strong, international
investor to the ownership roster – the American venture fund Summit

About On Robot

OnRobot is located in Odense and offers technologies – hardware as well
as software – used for solutions involving collaborating robots, cobots.
OnRobot develops grippers, sensors, and other cobot equipment which
makes the use of technology easier in areas such as packaging, quality
control, materials handling, machine maintenance, assembly, and welding.
In addition to the head office in Denmark, OnRobot now also has sales
offices in Germany, China, USA, Spain, Malaysia, and Hungary, and now
has more than 100 employees.

for further information.

OnRobot AS, Teglværksvej 47H, DK-5220 Odense SØ, Denmark

Press photos

of Enrico Krog Iversen

of Lasse Kieffer

of Purple Robotics' vacuum gripper

of OnRobot's head office in Odense, Denmark


Interviews with OnRobot CEO Enrico Krog Iversen and Purple Robotics CEO
Lasse Kieffer can be arranged by contacting PA Liselotte Winther
Frellsen. Mobile: +45 2278 4537. e-mail:

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