Market Overview

2018 UK Home Ownership & Spending on The Home: Under 35's Particularly Struggling to Buy Homes -


The "UK
Home Ownership and Spending on The Home"
report has been added
to's offering.

In the UK the number of people privately renting is growing at the
expense of other dwelling types, in particular causing a fall in owner
occupied homes. This is changing how consumers set about spending money
on the properties they live in, challenging retailers to adapt to this
evolving behaviour.

Utilising survey responses from more than 8,000 consumers, alongside
analysis of official sources, this report gives an overview of how home
ownership is changing and the impact this is having on consumers.

Companies Featured

  • Aldi
  • Amazon
  • Asda
  • Debenhams
  • eBay
  • John Lewis
  • Lidl
  • M&S
  • New look
  • Next
  • Primark
  • Sainsbury's
  • Tesco

Key Topics Covered

1. Executive Summary

2. Home Ownership vs. Rental Rates

  • Private Renting is the Growth Area
  • Owning Your Home is Becoming Less Common
  • Under 35's Particularly Struggling to Buy Homes
  • Private Renting Outgrowing Other Forms
  • Buy to Let Under Pressure But No Collapse Yet

3. Profiling Owner Occupiers vs. Renters

  • Owner Occupiers Remain the Majority
  • Renters Tend to Be Younger
  • Owner Occupiers Mostly Live With Families
  • Big Disparity in Popularity of John Lewis
  • Homeowners Have More Spending Money
  • Homeowners Do More Gardening & DIY
  • Renters More Motivated by Enjoyment of DIY

4. Renters

  • Renters Still Able and Willing to Do DIY on Homes
  • Most Renters Buy Their Own Furniture & Furnishings
  • Renters Stay for Circa 5 Years on Average
  • Only 28.5% of Renters Believe They Will Ever Buy
  • Many With Plans to Buy are Banking on Prices to Fall
  • Most With Plans to Buy Aren't Changing Behaviour

5. Homeowners

  • Homeowners Expect Spend on Homes to Add Value
  • Kitchens are the Priority for Homeowners
  • Most Homeowners Have Resided for 10+ Years
  • Less Than Half of Homeowners Plan to Move
  • New Homeowners Spend Big on Major Work
  • Spend on DIY Boosted by Big Spending Minority

6. Landlords

  • Most Landlords Re-Decorate Regularly
  • Landlords Responsible for DIY & Decorating
  • 43.2% of Rental Homes Need Gardens Maintained
  • Most Landlords Willing to Spend on Properties
  • Landlords Prioritise DIY Over Furnishings
  • Landlords Restict Spend After Initial Investment

For more information about this report visit

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