Market Overview

The Top 20 Supermarket Chains in Kenya 2018: Growth Opportunities Include the Discount Sector, Franchising, and Click & Collect -


The "The
Top 20 Supermarket Chains in Kenya"
report has been added to's

This report provides the most up to date analysis of the 20 leading
supermarket chains in Kenya, where recent developments have shaken the
grocery retail landscape.

It analyses proprietary research on the winners and losers in the
supermarket sector and what it means for the future of grocery retail in

Reasons to Buy

  • Identify the market leaders in the Kenyan supermarket sector
  • Quantify the number of stores, floorspace and position of the top
    supermarket chains
  • Understand how top supermarket chains compete against one another
  • Assess the size of the supermarket sector and its growth
  • Analyze the market opportunity and future outlook for supermarket
    retailers in Kenya

Key Hightlights

  • Kenya is one of the most developed and modern grocery retail markets
    in Sub Saharan Africa
  • The demise of dominant domestic retailers has opened space for
    international retailers, who will change the landscape in the
  • With rapid expansion of Carrefour and entry of Shoprite, we expect
    existing chains in Nairobi to be put under intense pressure
  • Outside Nairobi, where smaller regional chains dominate, change will
    take longer but also cause a shakeout
  • Growth opportunities include the discount sector, franchising and
    click and collect

Companies Featured

  • Carrefour
  • Choppies
  • Naivas
  • Nakumatt
  • Shoprite
  • Tuskys
  • Uchumi

Key Topics Covered

1. Supermarkets in Kenya

2. The Top Supermarket Chains in Kenya

3. Supermarket Store Networks

4. Modern Grocery Retail Floorspace

5. Positioning of Leading Supermarket Chains

6. Supermarket Chains in and Outside Nairobi

7. Key Findings and Future Outlook

For more information about this report visit

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