Market Overview

Poland B2C E-Commerce Market 2018: Allegro and OLX Dominate the Online Shopping Marketplace -


The "Poland
B2C E-Commerce Market 2018"
report has been added to's

Online retail sales in Poland have enjoyed a strong double-digit growth
over the past few years, and are projected to stay on the growth path in

While more than three-quarters of Poland's population is online, less
than one in two consumers makes purchases over the Internet, ranking the
country below the EU average on both accounts. At the same time, this
indicates the potential for further growth, driven by the adoption of
mobile commerce among other factors.

More than 50% of Poland's online shoppers use smartphones to make
purchases on the Internet, and a double-digit percentage of them plan to
increase their mobile spending in the future. At the same time,
E-Commerce websites lacking in mobile optimization and the inconvenience
of filling out multiple forms during the purchasing process on mobile
are the two main barriers to further M-Commerce growth.

The leading product categories purchased online in Poland are clothes
and accessories, while the most preferred payment method is via fast
transfer services such as PayU and Przelewy24. Mobile payment services
such as BLIK and Google Pay are also gaining popularity among digital

The top online shopping destinations in 2018 are online marketplace
Allegro and online classifieds website OLX. In the electronics segment,
RTV Euro AGD and Media Markt are among the leaders, while in the
clothing segment Allegro competes with Germany-based Zalando.

Companies Featured

  • Alibaba Group Holding Ltd.
  • Allegro Group Sp. z oo
  • Inc
  • BLIK
  • Ceneo S.A.
  • DHL International GmbH
  • DPD Ltd.
  • Empik Sp. z o.o.
  • Media Markt Polska Sp. Z oo
  • Sp. z o.o.
  • Naspers Ltd.
  • OLX Inc.
  • PayPal Holdings Inc.
  • PayU Group
  • Zalando SE
  • eBay Inc.

Key Topics Covered

1. Management Summary

2. Overview & International Comparisons

3. Trends

4. Sales & Shares

5. Internet Users & Online Shoppers

6. Products

7. Payment

8. Delivery

9. Players

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