Market Overview

Mark Williams Joins Bluestem Group as President of Its Northstar Portfolio

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Bluestem Group Inc. ("Bluestem" or the "Company") (OTCMKTS:BGRP) today
announced that Mark Williams joined Bluestem Brands in August 2018 as
President of its Northstar Portfolio. Prior to joining Bluestem, Mr.
Williams served as President, Financial Services and SVP, Loyalty and
Capability Marketing at Best Buy. Previously, he held a variety of
positions of increasing responsibility within the My Best Buy loyalty
program, Geek Squad Marketing and Marketing Operations divisions. Prior
to Best Buy, Mr. Williams led the Credit Card Global Center of
Excellence within General Electric's GE Money division and served as
general manager of General Electric's relationship with Hudson's Bay Co.
Mark came to America to build a consulting business for MasterCard
WorldWide leveraging his experience of payments consulting in Europe.

Lisa Gavales, a member of Bluestem's Board of Directors and interim
Chief Executive Officer of the Company, commented, "We are excited to
welcome Mark to the Bluestem team. He brings more than 30 years of
combined experience in Financial Services, Marketing, and Retail to the
role. During his 10 years at Best Buy, Mark led the financial services
business for the company and led the expansion of the very successful My
Best Buy credit card program. I look forward to partnering with Mark as
we continue to execute our strategies for the Northstar Portfolio."

Mark Williams, President of Northstar Portfolio, stated, "I am very
pleased to be joining Bluestem and excited to draw from my background as
I lead the Northstar team. My primary focus will be on driving growth in
the business by building upon the product enhancements already underway
and further leveraging our digital capabilities to effectively market to
new and existing customers. I believe that we have a meaningful
opportunity to leverage our position within the market to deliver
consistent sales and profitability growth over the long term."

Gene Davis, Bluestem's Executive Chairman, added, "We are delighted to
have Mark on our leadership team. His background is an ideal fit for the
Northstar Portfolio. We look forward to his contributions to our
organization."

About Bluestem Group

Bluestem Group Inc., a holding company headquartered in Eden Prairie,
MN, operates multiple direct to consumer retail brands through its
subsidiary Bluestem Brands. The Northstar Portfolio includes Fingerhut
and Gettington, both of which are national multi-channel retail brands
offering a broad selection of name brand and private label merchandise
serving low- to middle-income consumers by offering multiple payment
plans through revolving credit lines or installment loans offered by
WebBank. The Orchard Portfolio consists of multi-channel brands
including Appleseed's, Bedford Fair, Blair, Draper's & Damon's, Gold
Violin, Haband, Norm Thompson, Old Pueblo Traders, Sahalie, Tog Shop and
WinterSilks. These brands offer apparel, accessories, and home products
for the boomer and senior demographic, generally considered age 50 and
over and provide customers with the ability to obtain credit through a
third-party private label credit card. For additional information visit
the Bluestem Group website at www.bluestem.com.

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