Market Overview

Carl's Jr. and Hardee's Launch Froot Loops Mini Donuts

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Brands Launch Digital #NotMilk Campaign Designed to Reimagine Iconic
Dairy Ads

Carl's Jr. ® and Hardee's ® (CKE), known for craveable menu items and
impossible to ignore flavors, are reimagining breakfast with the launch
of Froot Loops ® Mini Donuts. In partnership with Kellogg's®,
Froot Loops Mini Donuts are adding a fresh spin on the iconic breakfast
favorite by bringing a pop of color and a hint of '90s nostalgia to
consumers nationwide.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180830005779/en/

Carl's Jr. and Hardee's Launch Froot Loops Mini Donuts (Photo: Business Wire)

Carl's Jr. and Hardee's Launch Froot Loops Mini Donuts (Photo: Business Wire)

Froot Loops Mini Donuts taste just like the cereal we all grew up with,
and are perfect for breakfast, snack time and beyond. The new craveable
menu item comes in the five-iconic colors of your childhood: red, blue,
green, purple, and yellow.

"We're continuing to look for ways to bring innovative, delicious items
to our consumers," said Jeff Jenkins, Chief Marketing Officer for Carl's
Jr. and Hardee's. "We know today's consumers are craving nostalgia, and
Froot Loops Mini Donuts feature flavors that will bring them back to
their childhood, and introduce a little extra fun at snack time."

The brands are also launching #NotMilk, a playful digital
campaign with an unexpected twist on the iconic dairy ads, showcasing
that milk is not required for these colorful snacks. Partnering with a
number of celebrities including '90s heartthrob Mario Lopez, Carl's Jr.
and Hardee's are asking fans across the country to show their best
#NotMilk mustache on Instagram and Twitter using the #NotMilk and #FrootLoopsMiniDonuts,
for a chance to be featured on the brands' social channels.

Froot Loops Mini Donuts will be available beginning August 29 for a
limited time at participating Carl's Jr. and Hardee's locations for just
$1.99, bundled in a fun, portable pack — perfect for sharing.

Follow Carl's Jr. and Hardee's on social media for the latest product
news and promotional offers.

Twitter: @CarlsJr
and @Hardees
Instagram:
@CarlsJr
and @Hardees
Facebook:
www.facebook.com/carlsjr
and www.facebook.com/hardees
Hashtags:
#FrootLoopsMiniDonuts and #NotMilk
Digital Assets: Here
and Here

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. ("CKE") is a privately held company
headquartered in Franklin, Tenn. CKE is not a franchisor and conducts
substantially all of its restaurant activities and operations through
its subsidiaries. Carl's Jr. Restaurants LLC and Hardee's Restaurants
LLC own, operate and franchise the Carl's Jr., Hardee's, Green Burrito®
and Red Burrito® concepts. Carl's Jr. and Hardee's operate as one brand
under two names, acknowledging the rich regional heritage of both
banners. After recent international openings in Chile, Cambodia and
Kenya, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC now have
over 3,800 franchised or company-operated restaurants in 44 states and
43 foreign countries and U.S. territories. Known for its one-of-a-kind
premium menu items such as 100 percent Black Angus Thickburgers®, Made
from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an
award-winning marketing approach, the Carl's Jr./Hardee's brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl's Jr./Hardee's system is now 94 percent franchised,
with international restaurants representing 21 percent of the system.
For more information about CKE, please visit www.ckr.com
or its brand sites at www.carlsjr.com
and www.hardees.com.

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