Market Overview

Insights Briefing 2018: Raw & Cold Pressed Drinks - Why are Raw & Cold Pressed Drinks Perceived as Healthier and 'Tastier' than Traditional Alternatives? -


The "Insights
Briefing: Raw & Cold Pressed Drinks"
report has been added
to's offering.

A growing belief that "nature knows best" is driving growth in drinks
that seek to respect and preserve the benefits of their essential

Raw & Cold Pressed Drinks looks at the technologies and marketing
techniques enabling introduction of drinks that are perceived as
fresher, tastier, purer and more wholesome.

Supported by the latest insights and data, this report reveals how
companies are exploiting emerging ingredients and new production methods
to reinvigorate and drive premiumisation within juices, smoothies and
other non-alcoholic drinks categories.

Key Questions Answered

  • What are the trends and opportunities I should be aware of in raw &
    cold pressed drinks?
  • How do concepts such as clean label, localism and seasonality align to
    the raw & cold pressed trend?
  • Why are raw & cold pressed drinks perceived as healthier' and
    'tastier' than traditional alternatives?
  • What marketing claims are used to promote raw & cold pressed drinks?

Companies Featured

  • Agro Innova
  • Bolthouse Farms
  • Drink Daily Greens
  • Dunnes Stores
  • Juicera
  • Mercadona
  • Rebel Kitchen
  • Savse Smoothies
  • Woolworths (South Africa)
  • Wyld

Key Topics Covered

Executive Summary

1."Cold pressed" and "raw" juice - explainer

2. High pressure processing - explainer

3. "Raw" and "cold-pressed" drinks are a growing area of NPD

4. "Raw" and "cold-pressed" drinks are "natural", "fresh" and
"delicious"; leading claims in new "raw" and "cold pressed" launches

5. "Raw" and "cold-pressed" drinks evoke quality crafted, seasonal,
local and organic produce

6. "Concentrated" ingredients tout nutritional advantages

7. "Raw" and "cold-pressed" drinks are associated with superfoods and
defined health benefits

8. Beyond fruit juice - cacao and coconut are emerging raw' ingredients;
selected ingredients in "raw" and "cold pressed" drinks

For more information about this report visit

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