Market Overview

New York & Company Opens Its Largest Store in the World on State Street

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The flagship will carry the Company's entire assortment including
expanded collections from Eva Mendes and Gabrielle Union

New York & Company (NYSE:NWY) announced the grand opening of their
largest store in the world today. The Company has opened an 18,000
square feet retail store on State Street, an iconic retail destination
in Downtown Chicago.

The two-level store will include expanded assortments from all of its
exclusive brands, including the Eva Mendes and Gabrielle Union
Collections, as well as 7th Avenue Design Studio, Soho Jeans,
and Soho Street Collections.

"We are so excited to be back on State Street after several years out of
the Downtown Chicago market. We had over 30K loyal clients in our former
State Street store and we can't wait to serve them again! We see this as
a huge opportunity for us as we continue to identify locations that we
believe will be key to our growth and success," says Greg Scott, CEO of
New York & Company.

New York and Company is focused on having a "Fit for Everyone," and the
extensive size range of XXS- XXL, including petite, average, tall and
curvy fits will be accessible to all customers. For the first time ever,
the Company's recently acquired plus-size brand, Fashion to Figure, will
also be housed in the shared space.

The new store is hosting launch parties on Thursday, August 30th and
Friday, August 31st that will include a DJ and gift
certificate raffles. The women's specialty retailer will also host
several scheduled events in the upcoming months to support the grand
opening, such as influencer styling events and celebrity meet-and-greets.

About New York & Company

New York & Company, Inc. is a leading omni-channel women's fashion
retailer designing on-trend and versatile collections at a great value.
The specialty retailer, first incorporated in 1918, has grown to now
operate over 400 retail and outlet locations nationwide while also
growing a substantial eCommerce business. Its branded merchandise,
including collaborations with Eva Mendes and Gabrielle Union, is sold
exclusively at these locations and online at www.nyandcompany.com.

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