Market Overview

American Cancer Society Announces Real Men Wear Pink Campaign


Local leaders raise awareness and funds in the fight to end breast

Men from Louisville and southern Indiana will unite to fight breast
cancer with the American Cancer Society through participation in the
Real Men Wear Pink campaign.

In addition to wearing pink and raising awareness about breast cancer,
these men will be raising funds to help the American Cancer Society
attack cancer from every angle and save more lives from breast cancer.
The campaign kicked off recently with a reception announcing the 2018
participants and lasts through October.

"These Real Men are real leaders," said Lyn Palmer, senior manager for
community development with the American Cancer Society. "They have
stepped up to let the community know they are activists in this cause,
and that it's not just a woman's cause."

Each Real Men Wear Pink participant accepts the challenge to raise at
least $2,500. In just the first three weeks, the campaign has already
passed the $10,000 mark. Funds raised help the American Cancer Society
save lives from breast cancer through early detection and prevention,
innovative breast cancer research and patient support.

Ryan Hoke, WAVE 3 meteorologist, participated in the 2016 Real Men
campaign and is back again this year as a 2018 participant.

"Being a part of Real Men Wear Pink helps me elevate my advocacy for
breast cancer awareness and prevention," said Hoke. "Losing my mom to
this terrible disease was awful, but being able to help those currently
battling breast cancer is a way to honor my mom's memory and pass on her

The 2018 Real Men Wear Pink participants are:

  • Kyle Bilyeu of the Interfraternity Council, University of Louisville
  • DuRand Bryant of Mirazon Group, Louisville
  • Dr. Todd Carter of Dr. Todd A. Carter DDS, New Albany, Ind.
  • Tony Colyer of Colyer Law, Louisville
  • Steve Del Gardo of Del Gardo's, Covington
  • Erik Eaker of Humana, Louisville
  • Patrick Edlin of Humana, Louisville
  • Ryan Hoke of WAVE 3, Louisville
  • Nick Karaffa of Karaffa Law Office, Louisville
  • Dan Kessler of Varsity Brands, Louisville
  • George Livingston of Humana, Louisville
  • Todd Lowery of Nationwide, Louisville
  • Tom Mabe of Tom Mabe, Inc., Louisville
  • Dr. Lawrence Mason of Baptist Health, Louisville
  • Bentley McBentleson of KFC, Louisville
  • Randy McGraw of West IP, Louisville
  • Michael Morgan of ADP, Louisville
  • Stuart Mushala of Humana, Louisville
  • James O'Reilly of Long John Silver's, Louisville
  • Todd Read of GoSoIN Tourism Bureau, Jeffersonville, Ind.
  • Al Snow of Ohio Valley Wrestling School, Louisville
  • Andre Wilson of Style Icon, Louisville

More information about Real Men Wear Pink, including a donation portal
for participants, is at

According to the American Cancer Society Cancer Facts & Figures 2018,
an estimated 266,120 women in the United States will be diagnosed with
breast cancer, and an estimated 40,920 will die from the disease this
year. Breast cancer is the second leading cause of cancer death in
women, and it is the most common cancer diagnosed in women other than
skin cancer.

About the American Cancer Society: The American Cancer Society
is a global grassroots force of nearly 2 million volunteers dedicated to
saving lives, celebrating lives, and leading the fight for a world
without cancer. From breakthrough research, to free lodging near
treatment, a 24/7/365 live helpline, free rides to treatment, and
convening powerful activists to create awareness and impact, the
American Cancer Society is attacking cancer from every angle. Visit

View Comments and Join the Discussion!