Market Overview

AB Introduces Hassle Free MRI Cochlear Implant Technology


(AB) Announces the FDA Approval of the HiRes™
Ultra 3D Cochlear Implant
. Built on the HiRes™ Ultra platform
and developed by the internal Research and Development Team at AB, the
new implant is the Hassle Free and Pain Free choice for recipients
undergoing MRI examinations. Even for high resolution MRI examinations
there is no need to remove the magnet and no requirement for head
bandaging, meaning no hearing downtime for the patient.

Hansjuerg Emch, Group Vice President Cochlear Implants (CI), Sonova
says, "After many years of research and development, the new magnet
technology in our cochlear implants will improve the quality of life for
our many recipients due to our hassle free and pain free magnet. We are
leading the way and ensuring our recipients have the best possible
experiences with our advanced technology. It's a powerful innovation and
makes our efforts so rewarding for patients."

The new magnet design provides alignment with an external magnetic field
in any direction. This allows cochlear implant recipients to move freely
around in the strong magnetic field of an MRI machine without feeling
pain or discomfort, and without restrictions to the orientation of the

MRI examinations are already a standard of care for health care
professionals and with this in mind AB developed new magnet technology
that is compatible with MRI screenings, allowing patients' peace of mind
for any future health issues that necessitate an MRI examination.
Previously, patients and surgeons had to contend with the strong
magnetic field from MRI machines exerting force on the magnet, causing
torque and subsequent pain if the magnet remained in situ, even with
head bandaging. Therefore it was common to remove the magnet for high
resolution MRI examinations, requiring out-patient surgery and
interrupting the patient's hearing during the healing process. And with
the future in mind the new technology has been designed to undergo heavy
usage of MRI procedures without any loss of magnetic strength or
mobility of the magnet components.

About Advanced Bionics

Advanced Bionics is a global leader in developing hearing solutions for
individuals with severe-to-profound hearing loss who no longer benefit
from hearing aids. Founded in 1993 and a subsidiary of the Sonova Group
since 2009, AB develops cutting-edge cochlear implant technology that
allows recipients to hear their best. AB joined Phonak as part of the
Sonova Group of companies and began a collaboration unlike any other in
the industry. Since then, the innovation leaders in cochlear implants
and hearing aids have continuously combined technologies to deliver new,
unequalled hearing solutions.

AB offers the most capable cochlear implant system on the market1,
the HiResolution™ Bionic Ear System designed to help recipients hear in
noisy settings and enjoy the full dimensions of music and tonal languages2,3.
With sales in more than 50 countries and a proven track record for
developing high-performing, state-of-the-art products, AB's talented
worldwide group of technologists and professionals are driven to
succeed, work with integrity and stay firmly committed to quality.

  1. Technical Specifications. HiRes™ Ultra 3D Cochlear Implant. 2018.
    028-M960-03 RevB.
  2. Adams D, Ajimsha KM, Barberá MT, Gazibegovic D, Gisbert J, Gómez J,
    Raveh E, Rocca C, Romanet P, Seebens Y, Zarowski A., Multicentre
    evaluation of music perception in adult users of Advanced Bionics
    cochlear implants Cochlear Implants Int. 2014 Jan;15(1):20-6. doi:
    10.1179/1754762813Y.0000000032. Epub 2013 Nov 25.
  3. Chang YT, Yang HM, Lin YH, Liu SH, Wu JL. Tone discrimination and
    speech perception benefit in Mandarin-speaking children fit with HiRes
    Fidelity 120 sound processing. Otol Neurotol. 2009 Sep;30(6):750-7.
    doi: 10.1097/MAO.0b013e3181b286b2.

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