Market Overview

Experience Japan's Renowned Deep Powder at Niseko United with the Ikon Pass


The Ikon Pass Now Offers Skiers & Riders Access on Three Continents

holders will now have access to more than 72,000 skiable acres
over three continents with the addition of Niseko
, located on Japan's northernmost island of Hokkaido. Japan is
home to some of the planet's most plentiful and light snow, making
Niseko United a bucket list destination for any skier and rider on the
hunt for fresh powder.

Niseko United is regarded as Japan's premier mountain destination and is
comprised of four ski resorts located on one mountain – Grand Hirafu,
Hanazono, Niseko Village and Annupuri. Famous for the consistency and
quality of its snow, Niseko United receives 50+ feet of snowfall every
winter with just 7% of water content from crystallized moisture picked
up from the Sea of Japan. Multi-million dollar investments in
accommodation and infrastructure make Niseko United an excellent
destination for families and powder hounds.

"We are delighted to give Ikon Pass holders the opportunity to spread
their wings and immerse themselves in the deep powder of Japan's premier
destination, Niseko United," said Colin Hackworth, President of
Hanazono, Niseko Japan. "The Ikon Pass is expanding and the cultural
beauty, huge winter snowfall and culinary delights of Japan await. We
are truly pleased to partner with the world's most iconic mountain
destinations and to be a part of the Ikon Pass community."

"Niseko United is an ideal partner for the Ikon Pass, offering some of
the best ski and snowboard terrain on the planet, blanketed in its
renowned deep, plentiful snow," said Erik
, Chief Marketing Officer of Alterra Mountain Company.
"Japan's mountains are a longtime bucket list destination for skiers and
riders, and we are so excited to open up this part of the world to Ikon
Pass holders, providing the opportunity to immerse themselves into the
Japanese culture and snow."


Niseko United will offer 7 days total across its four resorts on the
Ikon Pass, and 5 days total on the Ikon Base Pass with 10 blackout dates
(Dec. 26-31, 2018; Jan. 19-20, 2019; Feb. 16-17, 2019).

From a week-long vacation to unlimited days, the Ikon Pass was built
with the guest in mind, to provide the best experience possible. With 35
destinations, in 12 states, four Canadian provinces, on three
continents, the Ikon Pass is the gateway to a like-minded community,
enduring memories, and the most iconic destinations on the planet.

The Ikon Pass launched in January 2018 and is a collaboration of
industry leaders – Alterra
Mountain Company
, Aspen Skiing Company, Boyne Resorts, POWDR,
Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3,
Revelstoke Mountain Resort, Sugarbush Resort, Taos Ski Valley, Thredbo
and Niseko United. Each demonstrates integrity, character and
independence that is reflected in their mountains and guests.

For more information, please visit

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most
iconic mountains across North America, Australia and Japan, delivering
authentic, memorable snow adventures. Brought to you by Alterra Mountain
Company, the Ikon Pass unlocks access to a community of diverse
destinations you want to ski and ride, including Aspen Snowmass,
Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado;
Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big
Bear Mountain Resort in California; Jackson Hole Mountain Resort in
Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort
in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne
Mountain in Michigan; The Summit at Snoqualmie in Washington; Tremblant
in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta,
Canada; Revelstoke Mountain Resort and Cypress Mountain in British
Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in
New Hampshire; Deer Valley Resort, Solitude Mountain Resort, Brighton
Resort, Alta, and Snowbird in Utah; Thredbo in Australia; and Niseko
United in Japan. Special offers are available at CMH Heli-Skiing &
Summer Adventures, the world's largest heli-skiing operation. For more
information on the Ikon Pass, visit

About Niseko United

Niseko United is the joint name for the four independently-owned ski
resorts occupying different quarters of Mt Annupuri - Niseko Mt. Resort
Grand HIRAFU, Niseko Hanazono Resort, Niseko Village and Niseko Annupuri
Ski Area. At 42 degrees north of the equator on Japan's northernmost
island Hokkaido, Niseko is famous for the consistency and quality of its
powder snow, which has been recorded as having just 7% moisture content.
All resorts have slopes and terrain to suit complete beginners to
professionals, and you can ski, board or bus between all with ease.
Niseko is located in the southwest of Japan's northernmost island,
Hokkaido – 60 miles south of the island's capital Sapporo, and New
Chitose International Airport (CTS). Please visit
for more details.

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